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Work related InternetThe productivity challenge: Working with the iPod generation
by
Dennis Szerszen 17 January 2007
According to research commissioned in September 2006 by consultant Marc
Prensky, the typical 21-year old graduate entering the workplace has about
5,000 hours of game play experience, has exchanged 250,000 e-mails and
instant messages, has spent 10,000 hours on their mobile phone and put in
3,500 hours surfing the internet.
2006 Web@Work Survey Results( from WebSense, 2006):
Web@Work Survey is a comprehensive annual survey of internet and application usage in the workplace. By surveying both employees and IT management, the study reveals unique insights on employees’ surfing habits as well as IT decision-makers’ perspective on the top network problems facing today’s organizations. Salary.com study shows : "the average worker admits to frittering away 2.09 hours per 8-hour workday, not including lunch and scheduled break-time. The biggest distraction for respondents? Personal Internet use. 44.7% of the more than 10,000 people polled cited web surfing as their #1 distraction at work. Socializing with co-workers came in second at 23.4%. Conducting personal business, "spacing out," running errands, and making personal phone calls were the other popular time-wasting activities in the workplace. Employees say they're not always to blame for this wasted time, however. 33.2% of respondents cited lack of work as their biggest reason for wasting time. 23.4% said they wasted time at work because they feel as if they are underpaid Men and women waste about the same amount of time per day.... the older people are, the less time they waste at work." 35% of American say that the Internet has greatly improved their ability to do their job. That is up from 21% who believed that in 2001. (Pew Internet & American Life, April 2006).
“As broadband connectivity in the home continues to rise, we’re seeing some online spending shift from work computers to home computers,” commented Mr. Fulgoni. “Nonetheless, online buying at work still accounts for as many e-commerce dollars as buying from home. This could indicate that ‘old habits die hard’ – while also reflecting consumers’ valuing of the workplace as the location where they’re able to confidentially buy gifts online for immediate family members (Dec. 2006)” In another study, "ComScore analyzed online shopping trends in 2005 and found that Monday and Tuesday had the highest shares of consumer spending, each with 18% of total sales for the week; Wednesday had 17% of sales; Thursday 15% and Friday 16%. Sales fell off markedly on Saturday and Sunday, averaging 9% and 8% of a week's total sales, respectively. The highest percentage of dollars spent online during a typical weekday occurs between 11 a.m. and noon, followed by 4 p.m. to 5 p.m. and then 3 p.m. to 4 p.m., comScore says. By far, consumers spend the fewest dollars online in the hours between midnight and 8 a.m. Gian Fulgoni, comScore's chairman, says online shopping in its early years was done predominantly from work, where employees had access to high-speed Internet that made it less tedious than using their dial-up connections at home. Consumers continue to do the bulk of their shopping at the workplace, and not just over lunch break, even though three-quarters of all households with Internet now have broadband. "In the online world, you really have to get your ads and your marketing out in the day," Mr. Fulgoni says. About 58% of all online shopping is done at work, down just 1% from a few years ago. And one of the busiest online shopping days isn't Black Friday -- the day after Thanksgiving when people crowd the malls -- but rather on what's now known as "Cyber Monday," the Monday following Thanksgiving when people return to work."
Finding a job: Career Web Sites Visited by Nearly 50 Million Europeans Each Month During Q4 2006, According to comScore Networks
** Percent of Career category users who visited the individual site † Government-run Web site
Vertical Search Engines Needed for B2B"A 2006 study by Outsell reported a 31.9 percent failure rate among business
users when researching topics on major search engines. Another recent study by Convera shows that professionals in virtually every industry cannot find important work-related information on the major search engines. While frustrating for B2B players, this current situation represents a significant opportunity for vertical search... Only 11 percent always find what they are looking for on the first attempt.
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2007 Gloria Boone