Twitter for Business

Twitter for Business

Luchter, L. (2011, May 16).Facebook, Twitter Key To Small Business Marketing Media Post News

Rybalko, S., & Seltzer, T. (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336-341. doi:10.1016/j.pubrev.2010.08.004 pdf

"The three most frequently occurring features appearing on profiles were links to the company's website (95.7%), a brief biography of the company (81.7%), and an indication of who is tweeting on behalf of the company (26.9%). The least used features on the Twitter profiles were links to LinkedIn profiles (2.2%), links to Flickr profiles (4.3%), and links to the company's careers webpage (6.5%). The three most common dialogic features found in the tweet posts were an organizational response to a specific user's post (60.2%), posting of newsworthy information about the company (58.1%), and attempting to stimulate dialogue by posing a question (30.1%). The least used features in the tweets were posting links to industry news items (1.1%), links to the company's investor relations webpage (1.1%), links to a corporate Flickr profile (1.1%), and links to corporate LinkedIn profiles (1.1%).(p338-339)"

67.7% of the profiles posted new tweets (p.339)

60.2% of the Fortune 500 companies responded to other users’ comments,

30.1% attempted to stimulate discussion with other users by asking unprompted questions,

and 26.9% of the companies asked follow-up questions.

Arceneaux, N., & Weiss, A. (2010). Seems stupid until you try it: press coverage of Twitter, 2006-9. New Media & Society, 12(8), 1262-1279. doi:10.1177/1461444809360773 pdf

themes: brevity, speed of communication, news,commercial use, civic use, information overload, acceptable practices, unanticipated consequences

Resources

Social media class

21 tips by Brian Solis

Local business by Patrick Kitano