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Social Media Audit

Major Social networks and Minor Social networks- numbers of posts, followers, types of content, level of engagement with the audience.

Clear goal - sells, awareness, performance, information, identification with the audience, behavioral change, advocacy, raising money

Consistent branding -Visual identity, verbal identity, logo, signature, colors, slogan or statement

Rhetorical - ideas (evidence, emotion, credibility), organization, style or tone, presentation. attention or memory triggers

Measurement of audience, follows, mentions, sentiment. (based on market segment)

Connections with influencers in their market segment.

Overall SWOT analysis of Social media use.

Resources