Free Publicity by Linda Gallant and Gloria Boone

1. Submit your website to Google, Yahoo or other search engines. Make sure that all of your pages have a title and use metatags so that your site can be indexed.

Here is an example of metatags:


<meta http-equiv="Content-Language" content="en-us">
<meta http-equiv="Content-Type" content="text/html; charset=windows-1252">
<meta name="author" content="John Smith">
<meta name="description" content="description"="The best cars for 2007.">
<meta name="keywords" Content="Car reviews, Best cars, auto buying, top rated cars, best sports cars, best autos, BMW, VW, Honda, Mazda, Ford, Chrysler, Infiniti">
<meta name="robots" content="index,follow" />
<title>Top ten cars </title>


 The meta tags help search engines find the title, author, keywords and the description of your site.

Try to give each page a different title. WC3 recommends keeping  the title to 64 characters. Use a title that is descriptive to your users. Think of what terms they may search for when thinking of your title.

Author information can help some people find your website. Maybe they remember your name from a meeting, conference or other event.

Descriptions should be clear. Limit your descriptions to around 150 words.

 Your descriptions will be displayed in Google: (The Search was for best cars)


Best Cars 2006 Top Rated Cars, Trucks and More from Money Magazine

Money Magazine's annual look at the best cars on the market. - 46k - Cached - Similar pages - Note this

Best Cars 2007 - Consumer Reports | 1 |

Best Cars 2007 - Consumer Reports. To be a 'Top Pick', a vehicle must score at or near the top of its category in Consumer Reports' testing, ... - 32k - Cached - Similar pages - Note this

10Best Cars 2006 - 10Best Cars - Car and Driver January 2006

To find reviews of the 10 best cars of the year, visit Car and Driver. Our automotive hall of fame provides pictures, car reviews and more., 10Best Cars. - 69k - Cached - Similar pages - Note this



Keywords should reveal the main words or topics covered on the webpage. Place the most important terms in the beginning of your keywords.  Within the keywords many developers will use alternative spelling of keywords,  plural words, localized terms, slang or jargon from a particular field or industry. Keywords can be either words or phrases separated by commas. Do NOT repeat the same word more than three times because some search engines will look at repetition as abuse or spam. Although keywords are overshadowed by other factors in search engine ranking, keywords are now used for RSS feed tags.

Submit a site or URL to a search engines so that people can find your website:


Google is usually the fastest in listing your website. It is very common that it takes a week to be listed.

In my experience, Yahoo and some of the other sites take much longer to list a site.



Ask Jeeves-  email the human editors at

2. Email some of your friends, relatives and colleagues about your website. Including the url of your website in your email signature so that interested people can just click on your url link.

3. Build a site maps so that the search engines will index your pages quicker and better. help create a site map automatically. Remember to update your sitemap when you have added many new pages.

4. Publicize your site of MySpace, Facebook, or other social networks.

5. Write a press release telling other people about your website. PR Newswire, Business Wire ,Collegiate Presswire,, Profnet, Market Wire, CSR WIRE

6. Links are good. Have other websites and bloggers link to your site.

7. List your website on blog list such as,

8. Place a video on You Tube or other video sites  that relates to your site.

9. Create an RSS feed. See for example- Feedburner

10. Eventually, as you get more traffic, submit your site to rankings services such as Alexa (buttom of page-crawl site)







Related links



Online Advertising


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Some PR Links:

Online Public Relations (a mega list by James Horton)

How To Write A Press Release For Google News

Has SEO Ruined PR & the Press Release?

PR Sample-Winners of Inaugural MPA Digital Awards Announced


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2007 Gloria Boone