Twitter

2010 stats

  • Twitter now has 105,779,710 registered users.
  • New users are signing up at the rate of 300,000 per day.
  • 180 million unique visitors come to the site every month.
  • 75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.)
  • Twitter gets a total of 3 billion requests a day via its API.
  • Twitter users are, in total, tweeting an average of 55 million tweets a day.
  • Twitter's search engine receives around 600 million search queries per day.
  • Of Twitter's active users, 37 percent use their phone to tweet.
  • Over half of all tweets (60 percent) come from third party applications.
  • Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees.

eMarketer said Twitter will have12.1 million US users in 2009 and 18.1 million in 2010.

tweets

eMarketer on September 16, 2009 estimated that "US Twitter users will grow 200% in 2009, according to eMarketer estimates, with growth slowing to a still-impressive 44.4% in 2010."

A recent study of 40,000 users by Rapleaf shows how the most popular users on Twitter grew in popularity on Twitter. The popular get more popular,


New Jensen Study on Twitter Reveals 20% of all tweets are about brands

"20 percent of the tweets contain requests for product information or responses to the requests, according to Jim Jansen, associate professor of information science and technology in the College of Information Sciences and Technology (IST) at Penn State.People are using tweets to express their reaction, both positive and negative, as they engage with these products and services," said Jansen. "Tweets are about as close as one can get to the customer point of purchase for products and services."

Jansen, along with IST doctoral student Mimi Zhang, undergraduate student Kate Sobel and Twitter chief scientist Abdur Chowdhury, investigated micro-communicating as an electronic word-of-mouth medium, using Twitter as the platform. Their results were published in the Journal of the American Society for Information Sciences and Technology.

The researchers examined half a million tweets during the study. The team looked for tweets mentioning a brand and why the brand was mentioned -- to inform others, express a view on the brand or something else -- and found that people were using tweets to connect with the products."

Jansen, B. J., Zhang, M, Sobel, K, and Chowdury, A (Forthcoming) Twitter Power: Tweets as Electronic Word of Mouth. Journal of the American Society for Information Sciences and Technology. Twitter as Electronic Word of Mouth


Impact of Twitter:

Movie studios try to harness "Twitter effect"