The Social Media Teen Influencer Survey was conducted in May 2010 among 10,000 myYearbook.com members aged 13 to 19.
Here are some finding from the report:
Teens With Online Friends Socialize More Offline
A teen’s social media popularity translates offline, as teen social media influencers are 40 percent more likely to have attended a party over the last weekend than average teens. They also are 20 percent more likely to have had a friend visit them at home in the last week.
Teen Influencers (top 15%) Are Hyper-sharing, Hyper-purchasing and Hyper-consuming
These influencers are significantly more likely than the average teen to participate in social media activities, with 97 percent spending two hours per day on a social networking site, 95 percent updating their statuses at least once per day, and 91 percent having more than 500 friends on their social networks. Interestingly, among teen influencers, only 16 percent report using a mobile application that allows them to check in at a given location, such as either Foursquare or Gowalla. ...
In fact, 87 percent of teen social media influencers share information on the products they use with their friends, compared to only 50 percent of teens in general. Across age brackets, these influencers look to recommendations from friends and peers as their most trusted source. ....
The survey data indicates that teens aged 15 to 17 are the most engaged online, with activity among 18- and 19-year-olds dropping slightly, likely due to increased face-to-face socialization after entering college or leaving home. In sharing information with their social networks, instant messaging/chatting and status updates are the most preferred methods across the board, but older teens, aged 18 to19, show an increased affinity for photo sharing and are less likely to use instant messaging/chatting than younger teens.
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Millennials (consumers age 15 to 24) are twice as likely to subscribe to email (56 percent) in search of on-going deals as they are to search for deals on Facebook (28 percent).
