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According to Borrell, "The Social Networking Explosion: Ad Revenue Outlook" social network ad spending has increased 68% from $4 billion in 2009 to $7.5 billion in 2010, and will grow to $38 billion in 2015. About 11cents of very online marketing dollar will go to socail media markting.
Social Network Ad Spending to Approach $1.7 Billion This Year according to Emarketer in 2010. This represents
6.7% of all US online ad spending. Facebook will capture half of Social Media ad spending.
The US has just over 51% of all social media ad spending.
What Makes Social Media Trustworthy? AUGUST 12, 2010
“There is evidence that smaller companies are embracing blogging at greater rates than larger firms,” said Verna, eMarketer senior analyst. “This might be because larger, public companies—particularly in industries such as pharma and financial services—have more legal, logistical and regulatory constraints than smaller firms.”
See Fortune 500 and Social Media by Nora Ganim Barnes and Eric Mattson (Feb.2010)
7 Services to Find and Reserve Your Name Across the Web5 Trends Affecting How We Connect Through Social Media
