According to the 2010 Digital Universe report "...most of the Digital Universe begins with an action by a consumer - an email typed on a laptop, a digital photo taken at a wedding,
a movie downloaded from Netflix.
In fact, more than 70% of the Digital Universe this year will be generated by users - individuals at home, at work, and on the go. That's 880 billion gigabytes."
From Hitwise |
Connected lives- Barry Wellman et el. Anderson, J. & Rainie, L. (2010, July 2) The future of social relations
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Email- 90% of Internet users email (Pew, April, 2010) 57% send email daily. According to a Radicati Group study from April 2010 states:
210 million e-mails are sent worldwide daily, (not including spam)- The Radicati Group 2010 "Despite the improvements in anti-spam technology, about 18% of email delivered to user inboxes is still spam" Radicati, June 2010 Mobile Messaging Marketing Trends 2008 by Neverfail reported:
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IM - "Instant Messaging (IM) is also growing in popularity with both corporate and consumer users, we estimate that there will be nearly 2.4 billion IM accounts worldwide in 2010, growing to just over 3.5 billion by 2014." (Radicati, 2010)
See a Visual on The Rise of Text Messaging
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| identity - some different theories - Identity and Performance in Cyberspace-Soules |
| dating - Online Dating Magazine estimates that more than 20 million people visit at least one online dating service a month. (Online Dating Magazine - 2007)online dating will reach $642 million in 2008. (Jupiter, 2008)
Match.com's Cohen figures that out of 25 million single Americans aged 25 to 60 who are online, only about 4 million pay to search for their mates online, so plenty of potential growth is out there, he maintains. Check out- http://www.edatereview.com/ Galvin study- http://www.eurekalert.org/pub_releases/2005-02/uob-idm021305.php
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| religion / spiritual
Faith Online: 64% of wired Americans have used the Internet for spiritual or religious purposes 4/7/2004- Stewart Hoover, Lynn Schofield Clark, Lee Rainie Nearly two-thirds of online Americans use the Internet for faith-related reasons. The 64% of Internet users who perform spiritual and religious activities online represent nearly 82 million Americans. Among the most popular and important spiritually-related online activities measured in a new national survey: 38% of the nations 128 million Internet users have sent and received email with spiritual content; 35% have sent or received online greeting cards related to religious holidays; 32% have gone online to read news accounts of religious events and affairs; 21% have sought information about how to celebrate religious holidays; 17% have looked for information about where they could attend religious services; 7% have made or responded to online prayer requests; and 7% have made donations to religious organizations or charities. |
| checking- up (Google them)
friends/ social / political organizing -meet-up Groups online- http://www.pewinternet.org/PPF/r/31/press_release.asp self-help- http://mentalhelp.net/selfhelp/ porn- The Pew Internet Project has asked the adult web site question in five different surveys over the last five years, yielding between 13%-15% of internet users who say yes (August, 2005) but the behaviors are monitored by comScore indicates higher usage of adult sites gambling- The online gambling industry brings in an estimated $3.7 billion to $10 billion a year for Internet operations, and represents a small but growing portion of the $80 billion illegal sports-gambling machine in the United States. American Internet users gamble on approximately 2,000 Web sites
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