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New Media and New Markets Class CJN 297 AE Summer 1 2009

T TH 5:30-8:00 R415

Dr. Gloria M. Boone

Ridgeway 405
Communication and Journalism
Suffolk University
Boston, MA 02108

Office Hours: before class and by appointment

Phone: 617-573-8501
Fax: 617-742-6982
E-mail: gboone@suffolk.edu

Required Textbooks:

Johnson, S. (2009). Abode Dreamweaver CS4 on Demand . Que. IBSN -10: 0-7897-3837-6

Readings will be assigned from the Internet, the media, and advertising or marketing journals.

Course Objectives:

  1. To provide an understanding of the key terms and concepts in new media, the Internet, web design and online marketing.

  2. To investigate the impact of target markets and market segmentation on online markets.

  3. To examine the social, economic, and cultural impact of new media.

  4. To show new media constraints and opportunities for advertisers, marketers and PR professionals.

  5. To allow students to create, develop and justify a web site.

  6. To have student learn the basics of HTML and HTML editors.

  7. To introduce students to web site usability issues.

5/19 T
Introduction to the class
 Intro to the Internet

Use Google's Blogger.com

Blog 1: How do you use the Internet? How does your Internet use compare to some other person in your family?

First web site assignment requirements. http://infoacrs.com/nm/webassign297.html

Sign up for a free website. http://www.50megs.com/

New Media

How does the Internet work

Internet terms

http://www.keytlaw.com/Copyrights/copyrightlaw.htm

History and Development of the Internet. Key terms discussed.

Internet History

 

5/21

TH

 HTML: Language of the net.

html exercises

tables

CSS

TOPIC DUE FOR FIRST WEBSITE

 HTML Guide

http://infoacrs.com/nm/advtables.html

Dave's Interactive HTML Tutorial http://www.davesite.com/webstation/html/

http://htmlgoodies.earthweb.com/tutors/basics.html

Free images

Blog 2- Discuss one important event or person in the past 5 years of the Internet.

5/26

T

Dreamweaver CS3/4

Plan and Design of the site due

Photoshop

CCS and Meta tags exercises

http://www.mccannas.com/pshop/photosh0.htm

http://www.trainingtools.com/online/photoshop7/index.htm

Diffusion of Technology and the Technology adoption model

Blog 3: Find a photo online that adds to a website or a blog.

5/28

TH

Copy and Images due for your website

   Lab Day To work on your website in class

6/2

T

 Target Market

 

Emarketer. Click Z, PEW Internet, Com Score

Hitwise, Quantcast, Alexa

Blog 4: Find two examples of ineffective websites.

Emarket paper discussed.Due 6/23. http://infoacrs.com/nm/emarketpaper.html

Evaluating Websites

6/4

TH

    Free lab day    Work on website

6/9

T

Website presentations

Policy Issues for the Internet

Pew and Benton studies.

Blog 5: Discuss one important policy issue for the Internet.

6/11

TH

PR on the net

and submit sites, SEO

Website #2 topic due

Brands and Social networks

http://www.pressrelease365.com/how-to-write-a-press-release.htm

  Blog 6: Find an example of the effective use of online PR.

   Blogs and Social Media

   A Wiki of Social Media Marketing Examples

6/16

T

Advertising online

Privacy, cookies and logs

Navigation for Website #2 due

Usability: Evaluating Web Sites.

Copy and Images due for your website

 

Online Ad Overview

Search marketing

Behavioral Targeting

Ad Networks

Blog 7: Discuss how one brand or nonprofit effectively uses the Internet.

http://www.useit.com/
http://usableweb.com/index.html

 

6/18

TH

JavaScript

Adding forms, audio, video

Test (90 mins)

 http://javascript.internet.com/

 

6/23

T

emarket paper due

International issues

Social & tech use

Mobile ads

Languages on the internet

http://www.mandmglobal.com/ct

Social Uses of the Internet

Tech use

Mobile Ads  blog

Blog 8: Discuss how one international group (country, city, or group) uses the Internet.

6/25

TH

Lab day to work on your second website

 

6/30

T

Website #2 due

  

 

Requirements:

First Web Site on local topic or a hobby- 4 to 5 pages of original work on a posted web site. Due 6/9 (100 points)

First web site assignment requirements. http://infoacrs.com/nm/webassign297.html


Second Website on international topic or on a business - 4 to 5 pages of original work for a web site. Due 6/30 (100 points)

Second web site assignment requirements. http://infoacrs.com/nm/webassign2297.html

E market paper-description of one specific online target market (Online gamer, job seekers, working mom's, seniors, business people in a particular industry) with an analysis of how at least two web sites respond to that target market. Use 5 or more sources in APA style. 4-5 pages typed. This paper is due on 6/23 (100 points)

1 Test-objective questions, matching, short answers. 6/18 (100 points)

Blog posts (80 points) All blogs are due the next class- post your blogs and hand in a printed copy

Exercises, participation, attendance  (30 points)
 

TOTAL: 500 points

 

General Notes:

  1. ALL papers must be typed. Both content and style will be graded.
  2. Sources must be cited using APA format.
  3. Use the APA guidelines in formatting any paper.
  4. Assignments must be handed in ON TIME. A late penalty will be applied.
  5. Academic dishonesty is morally repugnant. As noted in the Suffolk University Student Handbook, plagiarism or cheating will result in failing the course and possible dismissal from school.
  6. Incompletes are given ONLY if you have a valid reason that you discuss with the instructor.

Grading:

 

 

A 93 %

B- 80 %

D+ 67 %

A- 90 %

C+ 77 %

D 64 %

B+ 87 %

C 74 %

D- 60 %

B 84 %

C- 70 %

F below 60%

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