CJN 771 AE- Web Design Spring 2015

T 5:30-8:00 R415

Dr. Gloria M. Boone

Ridgeway 405
Communication and Journalism
Suffolk University
Boston, MA 02108

Office Hours: TTH 10:30-11:30 and by appointment before or after class.
Phone: 617-573-8501
Fax: 617-742-6982
E-mail: gboone@suffolk.edu
Email is the best way to contact me. Please include the course title and a phone number so that I can talk to you if necessary.

Required Textbooks:

Warner, J. (2012). Teach Yourself Visually Dreamweaver CS 6. John Wiley & Sons, Inc.
Scott, David Meerman, (2013). The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. 4th edition. John Wiley & Sons.
Readings will be assigned from the Internet, the media, and advertising or marketing journals.

Course Objectives:

  1. To provide an understanding of the key terms and concepts in new media, the Internet, web design and online marketing.
  2. To investigate the impact of target markets and market segmentation of online markets.
  3. To examine the social, economic, and cultural impact of new media. To show new media constraints and opportunities for advertisers, marketers and PR professionals.
  4. To allow students to create, develop and justify a web site.
  5. To have students learn the basics of HTML and HTML editors.
  6. To introduce students to web site usability.

Class Schedule (subject to change)

1/20 Introduction to the class & the Internet Bring a USB thumb Drive to class every day

New Media

Blog described -Use Google's Blogger.com or wix.com

Blog #1: How do you use the Internet? How does your Internet use compare to some other persons in your family?

First web site assignment requirements. http://infoacrs.com/nm/webassign.html

How does the Internet work and the Internet Protocol Suite

1/27 History and Development of the Internet Internet History

HTML Guide

Design and New Rules for Marketing Read New Rules Chapter 1-5 Design of the Website

Sign up for Twitter

Blog #2- Give examples of two websites with great web design. Provide a link and justify your answer.

2/3 more on HTML: the language of the net

Copyright and Fair Use

Dave's Interactive HTML Tutorial http://www.davesite.com/webstation/html/

http://infoacrs.com/nm/advtables.html http://htmlgoodies.earthweb.com/tutors/basics.html http://www.1stsitefree.com/ Free images http://webreference.com/dlab/ Blog #3: Write about one famous person or event in Web history since 2001.

tags and Submit site Gallant and Boone on Publicity Read New Rules Chapter 9-10

Topic due for first website

Sign up for a free website

2/10 Quiz and half-lab day.

Copyright Info, Fair use The Copyright Clearance Center Video

2/17 Research day on first website topic and content

2/24 Target Market of the Internet Demographics of online audiences Consumer Behavior and Brands

Emarketer, Click Z, PEW Internet, Com Score Read New Rules Chapter 6-8

Guidelines for the emarketpaper http://infoacrs.com/nm/emarketpaper.html Usability and evaluating web sites http://www.useit.com/ http://usableweb.com/index.html

Evaluating Websites

Boone, G.M.(2006). How the rhetorical tradition informs web design, information architecture, and usability.International Journal of the Humanities, 2(3), 2223-2228.

The Five Competencies of User Experience Design

3/3 T First web site presentation

Teens Online Blog #4: Compare two groups of Internet users (such as Men/Women, Teens/Adults, Hispanics/nonhispanics

3/10 Spring Break

3/17 Video & Podcasts Digital Trends

Read New Rules 17,18 More on CSS/ Absolute Div/ JavaScript Read DW CS 6 Read Chapter 11, 12, 15

3/24 more on HTML 5 and other advanced topics

half-lab day

3/31 Social media

Social Media Facebook data Twitter data Read New Rules 11-16

Second website topic due

4/7 Public Relations online Social Uses of the Internet Email

PR B2B Read New Rules Chapter 19-21 Blog #5: Find an effective use and an ineffective use of PR online.

eMarketing paper due on 4/7

4/14- 4/16 Advertising online Online Ad Overview

Social Media Advertising Search marketing Mobile Ads Read New Rules Chapter 22-25 Blog #6: Discuss how one brand or nonprofit uses online blogs and online advertising.

4/21 review

4/23 Lab day

4/28 Web site presentations #2

5/5 T Final due


1 Web Site - 6 web pages of original work on a posted web site. (100 points) http://infoacrs.com/nm/webassign.html

1 International or business website - 6 web pages of original work for a web site. (100 points) http://infoacrs.com/nm/webassign2.html

Discussion - Respond to questions from class and readings (50 points).

E market paper - description of one specific online target market (Online gamer, job seekers, working mom's, seniors, business people in a particular industry) with an analysis of how at least two web sites respond to that target market. Use 8 or more sources in APA style7-10 pages typed plus a reference page. (100 points) http://infoacrs.com/nm/emarketpaper.html

2 quizes- objective questions, matching, short answers. (50 points each, 100 total)

Exercises, participation, attendance (50 points)

TOTAL: 500 points

Class and University Information

  1. I use your Suffolk email and blackboard to notify you of class changes. Please sign up and check both systems. When you email me please mention the class you are taking.
  2. ALL papers must be typed. Both content and style will be graded.
  3. The Sawyer Library has many wonderful books, databases and guides that will enable you to access and to use appropriate research. Refer to the communication research guide, the marketing and advertining guide, the technology guides, or other specialized guides when you conduct research for this course.
  4. Sources must be cited using APA style in papers or take-home tests. Use the APA guidelines in formatting any paper.
  5. EVERTHING MUST BE TURNED IN ON BLACKBOARD under the appropriate assignment in COURSE CONTENT.
  6. For websites, discussions, blogs, or powerpoints you expected to cite sources by hyperlinking to the source or putting the source in the code. This will be explained in detail in the class.
  7. Assignments must be handed in ON TIME. A late penalty will be applied of one full grade.
  8. You are expected to attend class. If you miss more than three classes your grade will be reduced.
  9. If you are experiencing some emergency you should contact the Student Affairs Office at 73 Tremont on the 12th floor. Phone 617-573-8239.
  10. This course follows the Federal Government's Credit Hour definition: For every hour in the classroom you are expected to spend at least two hours reading, researching and completing assignments and homework. It is anticipated that you will spend about 180 hours of work (in and out of class) to complete this four credit course.
  11. Academic dishonesty is morally repugnant. Cheating on examinations, plagiarism and/or improper acknowledgment of sources in essays or research papers, and the use of a single essay or paper in more than one course, without the permission of the instructor, constitute unacceptable academic conduct. Student work may be checked by plagiarism detection software. Academic dishonesty will be reported to the Office of Student Affairs. Reports will be addressed through the Student Discipline System. An undergraduate student who has been found to have violated this policy is subject to an automatic grade of "F" in the course and to suspension, enforced withdrawal, or dismissal from the University or appropriate lesser penalties if warranted by the circumstances. Read the Academic Honesty Policy.
  12. Incompletes are given ONLY if you have a valid reason that you discuss with the instructor.
  13. Disability Statement: If you anticipate issues related to the format or requirements of this course, please meet with me. I would like us to discuss ways to ensure your full participation in the course. If you determine that formal, disability-related accommodations are necessary, it is very important that you be registered with the Office of Disability Services (located in 73 Tremont St., 7th floor, 617-994-6820) and notify me of your eligibility for reasonable accommodations. We can then plan how best to coordinate your accommodations. As a student, you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, health issues, alcohol/drug problems, feeling down, difficulty concentrating, lack of motivation, or feeling ill. These concerns or other stressful events may lead to diminished academic performance or may reduce your ability to participate in daily activities.
  14. Suffolk University services are available to assist you in addressing these and other concerns you may be experiencing. You can learn more about the broad range of medical services and confidential mental health services available on campus at the following websites:Counseling Center - http://www.suffolk.edu/offices/989.html, Office of Health and Wellness Services-http://www.suffolk.edu/offices/932.html
  15. Important dates established by Suffolk University: February 10th is the last day students can withdraw from a course without receiving a grade of W. The course will be completely removed from the student's transcript. Students may do this online via MySuffolk. March 19th is the last day students can withdraw from a course without receiving a grade of F. They will receive a W on their transcript instead. Students may do this online via MySuffolk. After March 19th, students may not withdraw from courses unless they have serious extenuating circumstances and documentation. Students should email the Student Affairs Office to request a late course withdrawal.
  16. Grading: A 93 % ; A- 90 % ; B 87 %; B 84 %; B- 80 %; C 77 %; C 74 %; C- 70 %; D 67 %; D 64 %; D- 60 %; F below 60%
  17. Do not use your cell phone, text, or social media during the class without instructor permission.
  18. For other Suffolk University class information check here.
INFOACRS.COM © 2015 Gloria Boone