CJN 297 A- New Media- Gloria Boone - Fall 2009

CJN 297 A- New Media & New Markets Fall 2009

TTH 2:30-3:45

R415

Dr. Gloria M. Boone

Ridgeway 405
Communication and Journalism
Suffolk University
Boston, MA 02108

Office Hours: T TH 1:30-2:30
and by appt.

Phone: 617-573-8501
Fax: 617-742-6982
E-mail: gboone@suffolk.edu

Required Textbooks:

Bruce, B. & Ray J. (2008). Sams Teach Yourself Adobe Dreamweaver CS4 in 24 Hours. ISBN-10: 0672330407

Gillin, P. (2008). Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! Linden Publishing. ISBN-10: 1884956858

Readings will be assigned from the Internet, the media, and advertising or marketing journals.

Course Objectives:

To provide an understanding of the key terms and concepts in new media, the Internet, web design and online marketing.
To investigate the impact of target markets and market segmentation of online markets.
To examine the social, economic, and cultural impact of new media.
To show new media constraints and opportunities for advertisers, marketers and PR professionals.
To allow students to create, develop and justify a web site.
To have student learn the basics of HTML and HTML editors.
To introduce students to web site usability issues.

9/10	Introduction to the class & the Internet	Intro to the Internet Internet Survey blog described -Use Google's Blogger.com Blog #1: How do you use the Internet? How does your Internet use compare to some other person in your family? First web site assignment requirements. http://infoacrs.com/nm/webassign297.html
9/15	Introduction to New Media Copyright issues.	New Media How does the Internet work Sign up for a free website. http://www.50megs.com/ http://www.keytlaw.com/Copyrights/copyrightlaw.htm Read B&R Part I Blog #2- Give an example of a copyright problem online
9/17	HTML: the language of the net.	HTML Guide
9/22	Topic for website due	http://infoacrs.com/nm/advtables.html Dave's Interactive HTML Tutorial http://www.davesite.com/webstation/html/ http://htmlgoodies.earthweb.com/tutors/basics.html http://www.1stsitefree.com/ http://webreference.com/dlab/ Free images Read B&R Part II
9/24	Plan and Design of the site due 9/24 Dreamweaver CS3	Read B& R Part III Dreamweaver exercises
9/29	Target Market of the Internet. Demographics of who is online. Consumer Behavior. Emarket paper discussed.	Emarketer. Click Z, PEW Internet, Com Score Hitwise http://infoacrs.com/nm/emarketpaper.html Blog #3: Compare two groups of Internet users (such as Men/Women, Teens/Adults, Hispanics/nonhispanics)
10/1	Photoshop Copy and Images due for your website on 10/1	http://www.mccannas.com/pshop/photosh0.htm http://www.trainingtools.com/online/photoshop55/index.htm Read B& R Part IV
10/6	History and Development of the Internet. Key terms discussed. Plan and Design of the site	Internet History Hobbes Internet History or PBS history of the Internet Blog 4: Write about one famous person or event in Web history since 2001. Meta tags and site submit http://www.uswebsites.com/submit/ Read G Ch 1-4
10/8	Lab day
10/13	Website presentations	Read G Ch 5-9
10/15	Advertising online	Online Ad Overview Search marketing Behavioral Targeting Ad Networks Read: G 10-13 Blog 5: Discuss how one brand or nonprofit uses online blogs and online advertising.
10/20	Brands and Social networks select website #2 topic and navigation	Blogs http://infoacrs.com/nm/webassign2.html Read G 14-16
10/22-27	PR on the net	http://publicrelations.about.com/careers/publicrelations/msub9.htm http://www.netb2b.com/ http://www.clickz.com/ http://www.marketingtips.com/newsletter/ Blog 6: Find an effective use and an ineffective use of PR online.
10/29	Test review
11/3	Test
11/12	work on paper NCA
11/17	JavaScript Major shopping sites and ecommerce Privacy, cookies and logs	http://javascript.internet.com/ http://www.web100.com/ http://www.100hot.com/ http://www.toptenlinks.com/ http://www.ceoexpress.com/ Policy Issues for the Internet. Special interest sites: politics, art, music, news, sports, etc. Read B& R Part IV, V
11/19-24	Usability: Evaluating Web Sites.	http://www.useit.com/ http://usableweb.com/index.html Evaluating Websites blog
11/26	Thanksgiving Holiday
12/1	International issues Social & tech use Mobile ads	languages on the internet : http://www.glreach.com/globstats/index.php3 http://www.mandmglobal.com/ct Social Uses of the Internet Tech use Mobile Ads blog
12/3	E market paper due and lab day
12/8-10	Web site presentations #2

Requirements:

2 Web Site- 4 to 6 Web pages of original work on a posted web site. Due 10/13 and 12/8 (100 points each)

Blogs - Respond to questions from class and readings (50 points).

E market paper-description of one specific online target market (Online gamer, job seekers, working mom's, seniors, business people in a particular industry) with an analysis of how at least two web sites respond to that target market. Use 5-10 sources in APA style. 4 pages typed. (100 points)

1 Test- objective questions, matching, short answers. (100 points)

HTML exercises, participation, attendance(50 points)

TOTAL: 500 points

General Notes:

ALL papers must be typed. Both content and style will be graded.
Sources must be cited using APA format.
Use the APA guidelines in formatting any paper.
Assignments must be handed in ON TIME. A late penalty will be applied.
Academic dishonesty is morally repugnant. As noted in the Suffolk University Student Handbook, plagiarism or cheating will result in failing the course and possible dismissal from school.
Incompletes are given ONLY if you have a valid reason that you discuss with the instructor.
I use your Suffolk email and blackboard to nontify you of class changes. Please sign up and check both systems.

Grading:
A 93 %	B- 80 %	D+ 67 %
A- 90 %	C+ 77 %	D 64 %
B+ 87 %	C 74 %	D- 60 %
B 84 %	C- 70 %	F below 60%

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© 2007 - 2009Gloria Boone