CJN 297 A- New Media & New Markets Spring 2016

TTH 4:00-5:15  Ridgeway 415

Dr. Gloria M. Boone

Website: http://infoacrs.com/nm/nmclass.html

The infoacrs.com site is the best site to use for the class,course links and readings.

Office Hours: TTH 10:15-11:15 and by appt.
Phone: 617-573-8501
Fax: 617-742-6982
E-mail: gboone@suffolk.edu
Email is the best way to contact me. Please include the course title and a phone number so that I can talk to you if necessary.


CJN 297 A New Media New Markets -  Negrino, T & Smith, D. (2014) Dreamweaver CC: Visual QuickStart Guide.   Peachpit Press

Dreamweaver cc 2015 https://helpx.adobe.com/pdf/dreamweaver_reference.pdf

Readings will be assigned from the Internet, the media and academic journals.

You will also select one book about web design, online marketing, new media, mobile marketing, or other relevant topics.  You will be placed in groups to select a book/ topic. Each person will present to the class information about this topic using the book and at least 5 other readings. Each individual in the group will have a 5-7 minute presentation with powerpoint slides.You need to cite sources on the powerpoint. You will be graded on the oral presenation, the content and the slides.

Here are some possible group topics:

  • Content creation (The Content Code by Mark Schaefer 2015, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley 2014);
  • SEO-Search Engine Optimization (SEO Fitness Workbook by Jason McDonald 2015); Targeting & Behavioral targeting (Targeted by Mike Smith 2015);
  • Using Visuals in Social Media (The Power of Visual Storytelling by Ekaterina and Jessica Gioglio 2014;
  • Usabilitity & Design (Don't Make Me Think, Revisited... by Steve Krug 2014);
  • Social Media (The Art of Social Media: Power Tips... by Guy Kawasaki 2014)
  • Course Objectives:

    1. To provide an understanding of the key terms and concepts in new media, the Internet, web design and online marketing.
    2. To investigate the impact of target markets and market segmentation of online markets.
    3. To examine the social, economic, and cultural impact of new media. To show new media constraints and opportunities for advertisers, marketers and PR professionals.
    4. To allow students to create, develop and justify a web site.
    5. To have students learn the basics of HTML and HTML editors.
    6. To introduce students to web site usability.

    Class Schedule (subject to change)

    1/19 Introduction to the class & the Internet Bring a USB thumb Drive to class every day

    New Media

    Target Market of the Internet Demographics of online audiences Consumer Behavior and Brands

    Emarketer, Click Z, PEW Internet, Com Score 

    Discussion #1: How do you use the Internet? How does your Internet use compare to some other persons in your family? How does your Internet use compare to the average person? Cite sources.

    First web site assignment requirements. http://infoacrs.com/nm/webassign297.html

    1/21-1/28 Introduction to the Internet and New Media

    How does the Internet work and the Internet Protocol Suite

    History and Development of the Internet Internet History

    HTML Guide

    Topic due for first website

    2/2 Design Design of the Website

    Groups Select topics

    Sign up for Twitter and follow GMBoone and at least 5 classmates on Twitter. Post a photos or video, make a list, use a mention. By 2/18, you should have 20 posts related to web design, new media, Internet trends, HTML, Dreamweaver or related topics. (20 points)

    2/4 more on HTML: the language of the net

    Copyright and Fair Use - Copyright Info, Fair use The Copyright Clearance Center Video

    Dave's Interactive HTML Tutorial http://www.davesite.com/webstation/html/

    Sign up for a free website with a file manager at https://x10hosting.com/

    Keep the name of the url simple such as your initials

    2/9 Test 1 and Introduction to Dreamweaver Read Chapter 1, 3

    2/11 Introduction to Dreamweaver Read Chapter 4, 6, 17

    2/16 Research day on first website topic and content

    2/18 -23 Dreamweaver Images and Tables Read Chapter 5, 10

    Free images- http://infoacrs.com/nm/freeimages.html

    more on Dreamweaver CS 6 Dreamweaver and Dreamweaver CC 2015

    CSS styles Read Chapter 7,8,9

    Discussion of emarketing & usability http://infoacrs.com/nm/emarketpaper.html Usability and evaluating web sites http://www.useit.com/ http://usableweb.com/index.html

    Evaluating Websites

    tags and Submit site Gallant and Boone on Publicity

    2/25 Lab day - finish your website

    3/1- 3/3 Website #1 is due

    3/8 - 3/10 Group research meetings

    3/15-17 Spring Break

    3/22 Group day Second website topic due

    Public Relations online Social Uses of the Internet 

    PR B2B

    Video and Audio on websites Read Chapter 5

    3/24 Advertising online Online Ad Overview

    Social Media Advertising Search marketing Mobile Ads

    Video & Podcasts Digital Trends 

    More on CSS/ Absolute Div/ JavaScript Read Chapter 12, 13

    3/31 Group Research day

    4/5, 4/7, 4/12, 4/14, 4/19 Group presentations

    4/21 Lab day

    4/26-28 Web site presentations #2

    5/3 Test 2 due


    1 Web Site - 4 to 6 web pages of original work on a posted web site. (100 points) http://infoacrs.com/nm/webassign297.html

    1 International or business website - 4 to 6 web pages of original work for a web site. (100 points) second web guidelines

    Group Report with individual slides & presentation (50 points)

    2 tests- objective questions, matching, short answers or essays. (75 points each, 150 total)

    Exercises, discussion, participation, attendance. For example the first discussion is worth 10 points, the Twitter assignment is worth 20 points. (100 points)

    TOTAL: 500 points

    Class and University Information

    1. I use your Suffolk email and blackboard to notify you of class changes. Please sign up and check both systems. When you email me please mention the class you are taking.
    2. ALL papers must be typed. Both content and style will be graded.
    3. The Sawyer Library has many wonderful books, databases and guides that will enable you to access and to use appropriate research. Refer to the communication research guide, the marketing and advertining guide, the technology guides, or other specialized guides when you conduct research for this course.
    4. Sources must be cited using APA style in papers or take-home tests. Use the APA guidelines in formatting any paper.
    5. EVERTHING MUST BE TURNED IN ON BLACKBOARD under the appropriate assignment in COURSE CONTENT or Discussion.
    6. For websites, discussions, blogs, or powerpoints you expected to cite sources by hyperlinking to the source or putting the source in the code. This will be explained in detail in the class.
    7. Assignments must be handed in ON TIME. A late penalty will be applied of one full grade.
    8. You are expected to attend class. If you miss more than three classes your grade will be reduced.
    9. If you are experiencing some emergency you should contact the Student Affairs Office at 73 Tremont on the 12th floor. Phone 617-573-8239.
    10. This course follows the Federal Government's Credit Hour definition: For every hour in the classroom you are expected to spend at least two hours reading, researching and completing assignments and homework. It is anticipated that you will spend about 180 hours of work (in and out of class) to complete this four credit course.
    11. Academic dishonesty is morally repugnant. Cheating on examinations, plagiarism and/or improper acknowledgment of sources in essays or research papers, and the use of a single essay or paper in more than one course, without the permission of the instructor, constitute unacceptable academic conduct. Student work may be checked by plagiarism detection software. Academic dishonesty will be reported to the Office of Student Affairs. Reports will be addressed through the Student Discipline System. An undergraduate student who has been found to have violated this policy is subject to an automatic grade of "F" in the course and to suspension, enforced withdrawal, or dismissal from the University or appropriate lesser penalties if warranted by the circumstances. Read the Academic Honesty Policy.
    12. Incompletes are given ONLY if you have a valid reason that you discuss with the instructor.
    13. Disability Statement: If you anticipate issues related to the format or requirements of this course, please meet with me. I would like us to discuss ways to ensure your full participation in the course. If you determine that formal, disability-related accommodations are necessary, it is very important that you be registered with the Office of Disability Services (located in 73 Tremont St., 7th floor, 617-994-6820) and notify me of your eligibility for reasonable accommodations. We can then plan how best to coordinate your accommodations. As a student, you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, health issues, alcohol/drug problems, feeling down, difficulty concentrating, lack of motivation, or feeling ill. These concerns or other stressful events may lead to diminished academic performance or may reduce your ability to participate in daily activities.
    14. Suffolk University services are available to assist you in addressing these and other concerns you may be experiencing. You can learn more about the broad range of medical services and confidential mental health services available on campus at the following websites:Counseling Center - http://www.suffolk.edu/offices/989.html, Office of Health and Wellness Services-http://www.suffolk.edu/offices/932.html
    15. Important dates established by Suffolk University: 2/9 is the last day students can withdraw from a course without receiving a grade of W. The course will be completely removed from the student's transcript. Students may do this online via MySuffolk. 3/24 is the last day students can withdraw from a course without receiving a grade of F. They will receive a W on their transcript instead. Students may do this online via MySuffolk. After 3/24, students may not withdraw from courses unless they have serious extenuating circumstances and documentation. Students should email the Student Affairs Office to request a late course withdrawal.
    16. In case of snow days or other course cancellations, we will continue with our course schedule as follows: Please go to Blackboard assignments for accessing power-points or discussion boards.  
    17. Grading: A 93 % ; A- 90 % ; B 87 %; B 84 %; B- 80 %; C 77 %; C 74 %; C- 70 %; D 67 %; D 64 %; D- 60 %; F below 60%
    18. Do not use your cell phone, text, or social media during the class without instructor permission.
    19. For other Suffolk University class information check here.
    INFOACRS.COM © 2016 Gloria Boone