New Media

New Media defined: (from Small Business Computing)

A generic term for the many different forms of electronic communication that are made possible through the use of computer technology. The term is in relation to “old” media forms, such as print newspapers and magazines, that are static representations of text and graphics. New media includes: Web sites,streaming audio and video,chat rooms, e-mail, online communities,Web advertising , DVD and CD-ROM media,virtual reality environments,integration of digital data with the telephone, such as Internet telephony, digital cameras, (and) mobile computing.

Google is #1

Google Passes Microsoft, Yahoo as Most-Visited Site By Jonathan Thaw April 25 (Bloomberg)

-- Google Inc. passed Microsoft Corp. and Yahoo! Inc. to become the owner of the world's most-visited group of Web sites for the first time, a research firm said. Google's sites had 528 million visitors worldwide in March, a 13 percent gain from the same month a year ago, ComScore Inc. said today. Microsoft had 527 million, while Yahoo had 476.3 million, the researcher said.

New Media Impact: 2007 IBM study

"IBM researchers estimated new media sales to grow at nearly five times the rate of traditional media, with the biggest surge coming from the Internet syndication of professionally produced programming, which is expected to jump 33 percent to $25 billion.(Li,K. (2007, Feb.21). Professional content to boost new media sales: IBM . Reuters. http://news.yahoo.com/s/nm/20070221/wr_nm/ibm_media_dc_1 )."

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"In its new report, "Navigating the Media Divide," IBM says that mainstream media companies need to loosen their grip on proprietary content in order to capture young, tech-savvy consumers who have fueled the enormous growth of YouTube and other sites built on user-generated material.

Although traditional media revenues still dwarf those of new media, the latter category is expected to grow much faster--20% compared to 6% for old media from 2006 to 2010 (Walsh,M. (2007,Feb.22.) IBM To Media Companies: Loosen Grip On Content. MediaPost. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=55916 )."

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Berman, S.J., Abraham S. Battino, B. & Shipnuck, L. (2007, Feb. 15)Navigating the Media Divide: Innovating and Enabling New Business Models, IBM Institute for Business Value study.