Mobile Internet 2010

Aaron Smith, (2010, July 7) Pew Internet released the finding about America's Mobile Access 2010:

59% of all adult Americans go online wirelessly

87% of blacks and Hispanics own a cell phone, compared with 80% of whites.

55% of all American adults own a laptop computer

62% of American adults now own a desktop computer

46% own an mp3 player

42% of Americans own a game console like an Xbox or Play Station

4% of Americans own an e-book reader like a Kindle

mobile use in usa

90% of 18-29 own a cell phone


Mobile Advertising

US Spending on Mobile Display Ads Will Nearly Quadruple over the Next Five Years- ABI Research

NEW YORK - July 7, 2010

Mobile advertising is a young and relatively small market today. But over the next five years, spending on mobile display ads in the United States, estimated at just under $313 million today, will almost quadruple to exceed $1.2 billion in 2015.

Mobile display ads – essentially similar to online banner ads – are only one method available to aspiring mobile marketers. The others are: 

-       Text messaging

-       Search advertising

-       Ads within applications (in-app)

-       Video (streaming and on-demand)

“Marketers have increasingly been shifting budgets into mobile campaigns,” Strother reports. “This became evident during our research interviews with advertising agency executives, technology vendors and mobile ad network operators, who said they have been seeing year-over-year increases of 25% to 30% in campaign spending.” 

Big technology firms are now getting involved, as demonstrated by Apple’s acquisition of Quattro Wireless and Google’s takeover of AdMob. But independent ad networks are also serving this market, companies such as Millennial Media, Jumptap, and Greystripe. “Each of these networks is focused on a somewhat different part of the market,” says Strother, “but in principal they’re open to anybody with money who wants to reach a mobile audience.”


Google Says Local Intent is Behind One-Third of Mobile Searches

IAB- Prevailing Mobile In-Application Advertising

Mobi Ad News

Top 10 Guide to Mobile Ad Campaign Readiness | ClickZ

eMarketer - Online Video Primer: Video Ad Types by David Hallerman




Global Data on Mobile from ITU World Telecomm

There are 4.6 million mobile subscriptions worldwide by the end of 2009. This is more than double the number from 2005.


ITU World Telecomm data 2010

The digital divide is still present.

"Mobile cellular technology continues to be the main driver of ICT growth, especially in the developing world, where average mobile penetration surpassed the 50 per cent mark in 2009. Today, over 70 economies worldwide have surpassed the 100 per cent penetration mark, with developed countries averaging 113 per cent by the end of last year.

While high-speed Internet access is now available in almost all countries, fixed broadband penetration in the developing world remains as low as 3.5 per cent, compared to 23 per cent in developed countries."


Countries Mobile data

Strategy Analytics' 2010 data:

Global Smartphones