New Media Class-CJN 297/CJN 771 AE

New Media and New Markets CJN 297/771 AE Summer 1 2010

5:30-8:00 R415

Final Exam

Dr. Gloria M. Boone

Ridgeway 405
Communication and Journalism
Suffolk University
Boston, MA 02108

Office Hours: before and after class

Phone: 617-573-8501
Fax: 617-742-6982
E-mail: gboone@suffolk.edu

Required Textbooks:

Select a book on Adobe CS4

Readings will be assigned from the Internet, the media, and advertising or marketing journals.

Course Objectives:

To provide an understanding of the key terms and concepts in new media, the Internet, web design and online marketing.
To investigate the impact of target markets and market segmentation of online markets.
To examine the social, economic, and cultural impact of new media.
To show new media constraints and opportunities for advertisers, marketers and PR professionals.
To allow students to create, develop and justify a web site.
To have student learn the basics of HTML and HTML editors.
To introduce students to web site usability issues.

5/17	Introduction to the class ,the Internet, New Media, Copyright issues.	Intro to the Internet blog described -Use Google's Blogger.com Blog 1: How do you use the Internet? How does your Internet use compare to some other person in your family? First web site assignment requirements. http://infoacrs.com/nm/webassign.html Sign up for a free website. http://www.50megs.com/ New Media How does the Internet work http://www.keytlaw.com/Copyrights/copyrightlaw.htm History and Development of the Internet. Key terms discussed. Internet History Hobbes Internet History or PBS history of the Internet
5/19	HTML: the language of the net. html exercises tables CSS TOPIC DUE FOR FIRST WEBSITE	HTML Guide http://infoacrs.com/nm/advtables.html Dave's Interactive HTML Tutorial http://www.davesite.com/webstation/html/ http://htmlgoodies.earthweb.com/tutors/basics.html Free images Blog 2- Give an example of a online problem
24	lab day
26	Dreamweaver CS3/4 Plan and Design of the site due Photoshop	CCS and Meta tags exercises http://www.mccannas.com/pshop/photosh0.htm http://www.trainingtools.com/online/photoshop55/index.htm Diffusion of Technology and the Technology adoption model Tech use Blog 3- Give an example of diffusion of Internet technology
31	Holiday
6/2	Copy and Images due for your website	Lab Day To work on your website in class
6/7	Target Market of the Internet. Demographics of who is online. Consumer Behavior.	Emarketer. Click Z, PEW Internet, Com Score Hitwise, Quantcast, Alexa Blog 3: Find three examples of ineffective websites. Emarket paper discussed.-due http://infoacrs.com/nm/emarketpaper.html Evaluating Websites
6/9	Website presentations Policy Issues for the Internet	Pew and Benton studies. Blog 4: Discuss one important policy issue for the Internet.
6/14	PR on the net and submit sites, SEO Website #2 topic due Brands and Social networks	http://www.pressrelease365.com/how-to-write-a-press-release.htm Blog 5: Find an effective use and an ineffective use of PR online. Blogs and Social Media Social Uses of the Internet A Wiki of Social Media Marketing Examples
6/16	Advertising online Privacy, cookies and logs Navigation for Website #2 due Usability: Evaluating Web Sites. Copy and Images due for your website	Online Ad Overview Search marketing Behavioral Targeting Ad Networks Blog 6: Discuss how one brand or nonprofit uses online blogs and online advertising.http://www.useit.com/ http://usableweb.com/index.html
6/21	JavaScript Adding forms, audio, video Test (90 mins)	http://javascript.internet.com/
6/23	emarket paper due International issues Social & tech use Mobile ads	languages on the internet http://www.mandmglobal.com/ct Mobile Ads Blog 7: Discuss how one international group (country, city , or subgroup) uses the Internet or Internet technology.
6/28	lab day to work on your second website
6/30	Web site presentations #2

Grading:
A 93 %	B- 80 %	D+ 67 %
A- 90 %	C+ 77 %	D 64 %
B+ 87 %	C 74 %	D- 60 %
B 84 %	C- 70 %	F below 60%