Evaluating Web Page Design-Dr. Gloria M. Boone 

Purpose

Clear Purpose?

 Audience

Does the Site have a clear audience or target market?

Does the Site appeal to its audience?

            Quality of Information or Content

                Reasonable content for that target market

                Satisfy needs, wants, desires

                Establishes trust or credibility

                Appeal to the self- concept or identity of the audience

Security of Privacy concerns

Quality of information

Is it unbiased?

How does the site attract an audience?

 Navigation

Easy to navigate the site

            Index

                Site Index

                Image Maps

                Scroll Bars

                Drop Down Menu

                Buttons

                Horizontal rules

                Pop ups

                Search

Inviting home page

Links that work

            Internal

                External

How long does it take to load?

A good URL?

What is in the status bar?

Infinite loop program?

Is a plug in needed?

 Contact Information

Who is the person, company or group responsible for this page?

Do they give contact information?

            Email?

                Phone?

                Address?

Customer Service provided

Gains and Maintains Attention

Interesting

Relevant

Novel or original

Use of humor

Points out what is new at the site

Entertaining

What keeps a visitor at this site?

            Updated Information

                Sound

                Motion

                Video Clips

Use of Surprise

Is something free?

Value added?

Does the site change

Visual Design

Unity of design?

            For the home page

                Over the entire site

Color choice?

            Appropriate for audience, market and/or product

                Color theory

Good contrast?

            Are images easy to see?

                Is the text easy to read?

Clear Focal Point?

            What is most important?

                Clusters

                Spacing

                Frames

                Grouped by Invisible Table

                Insert Boxes

Alignment

            Vertical

                Horizontal

                Baseline

                Borders

Contrast

Use of graphics

            Appropriate picture or graphic

                Use of symbols

Clear and Clean or Cluttered

Animation- effective or annoying?

Avoided horizontal scroll?

What fits on one screen?

Type Face on Fonts

Textual Issues

Easy to read?

            Length of Sentences

                Length of Paragraphs

                Word choices

Clear and Concise

Well written

Mistakes

            Grammar

                Spelling

                Information

Well organized

Is the style appropriate

Is the site Interactive

What does the visitor do?

Use of Forms

Games

Use of Multimedia

Click this or other action commands

Personalized

Translation provided