|
|
|
Social networking use among internet users ages 50 and older has nearly doubled -- from 22% to 42% over the past year. While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Although email continues to be the primary way that older users maintain contact with friends, families and colleagues, many users now rely on social network platforms to help manage their daily communications -- sharing links, photos, videos, news and status updates with a growing network of contacts. Half (47%) of internet users ages 50-64 and one-in-four (26%) users ages 65 and older now use social networking sites. Half of online adults ages 50-64 and one-in-four wired seniors now count themselves among the Facebooking and LinkedIn masses. That's up from just 25% of online adults ages 50-64 and 13% of those ages 65 and older who reported social networking use one year ago in a survey conducted in April 2009. Young adult internet users ages 18-29 continue to be the heaviest users of social networking sites like Facebook and LinkedIn, with 86% saying they use the sites. However, over the past year, their growth paled in comparison with the gains made by older users. Between April 2009 and May 2010, internet users ages 50-64 who said they use a social networking site like MySpace, Facebook or LinkedIn grew 88% and those ages 65 and older grew 100% in their adoption of the sites, compared with a growth rate of 13% for those ages 18-29.
|
Global “Global Faces and Networked Places.” “Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing.” Social Media Trends - Asia Pacific (PDF) by NM Incite July 30, 2010
74% of global online audience go to social networks Time spent -Almost 6 hours per month for the global audience |
