New Media 2012-2016 by Gloria Boone

What is New Media?

It is digital media, social media, streaming media, interactive media.

New Media encompases the Internet,websites, mobile devices, email, chat, streaming audio and video, computer games, podcasts, Internet telephony, and social media.

New media uses hyperlinks to interconnect the audience with other people and places. New media can be interactive allowing the audience to create new content and react to existing content.

New Media is digital, on-demand,and interconnected and online. New Media has created a convengence of old media. For example, your smart phone is now a phone, a digital camera, a clock, an email device, a way of reaching websites, chat, online video, online music, and information stored in the cloud.

How many people are on the Internet?

By June 2016, over 3.61 billion people are using the Internet, which corresponds to over 49.2% of the world's population according to Internet World Statistics. They estimated 2.405 billion people  were using the Internet by the end of June 2012.

Top 20 nations online.  China has over 721 million Internet users (52%) in 2016.  India has 462 million internet users. The United States has over 286 million Internet users (88%) in 2016.

Internet usage by regions in 2016.

World Bank data on Internet users

Last year, Pew Internet clains that 85% of Americans are online (PC, Mobile, other device) and that 15% are not online.

The World Bank estimates that 88% of American are now online.

How people use the internet in 2015 -


What do people use to access New Media?

Brave New World by Com Score

ComScore- Brave New World, December 13, 2012

What do people do online?

Pew Internet data 2010-2013


Top websites in the US from 1996 to 2013.  


comScore Media Metrix Ranks Top 50 U.S. Web Properties 


Search Engine Rankings - ComScore, June 2015

Smartphone Market Share- ComScore, January, 2015   184 million people in the U.S. owned smartphones is at over 75.8% of the market.

"Digital accounted for 28.2% of total ad investments, with 10.6% going toward mobile. Digital ad spending rose 17.7% in 2014 and will rise another 15.5% in 2015, fueled by mobile. January 2015. "- emarketer, 2014.

 IBM Digital Analytics Benchmark, January 2015 report stated: 


  • Smartphones accounted for 40.6% of online traffic and tablets 15.9%. But tablets accounted for 18.4% of online sales and smartphones 16.3%
  • Computers accounted for 42.6% of online traffic, and 65.2% of online sales. Consumers spent 21.4% more on average when shopping on their desktops, with an average order value of $107.72 compared to $88.70 on mobile devices
  • Consumers using Apple iOS devices, iPhones and iPads, outpaced those using Android devices on three key metrics. Apple users averaged $97.28 per order compared to $67.40 for Android users


Digital to approach 60 biilion -Emarketer, May 2015

"According to market research firm eMarketer, which projects consumers worldwide will spend $1.672 trillion online this year. That figure represents 7.3% of overall global retail sales."


How Large is the Internet?

The January 2013 Netcraft Web Domain Survey counted over 629 million Web domains.

At the Netcraft page you can find information about the different servers a website might be using. As Netcraft noted: Apache remains in the lead for web servers, as it has since 1996, followed by Microsoft servers.


According to the Internet Systems Consortium (ISC), as of July 2012 there were 908 million IP hosts.

You need an IP host to connct to the Internet.

The largest domain categories is .net and second is .com

Here are the domain categories and country domain codes

Some countries like Chad, North Korea, or Iraq have few internet providers.


ISP providers and website domains are connected by routers to major backbones of the Internet.

A backbone are those very large networks or trunks on the Internet were Internet Exchange Point (IXP) occur. An example of an IXP is MAE-East that is on the east coast of the United States.List of Major Backbones Networks

How Much traffic is on the Internet?


See the Slides from Dr.Robert Pepper's Report- Cicso VNI Global Forecast

How much is a Zettabyte? see

The Dawn of the Zettabyte Era [INFOGRAPHIC]



CJN 297-New Media class

CJN 771-New Media class


Berkman Center  for Internet & Society




Digital Games Research Association

First Monday

Hoover's Internet Company Profiles

Information Research


John December

Kling Center for Social Infomatics

MIT Media Lab

Net Lab- Barry Wellman


Oxford Internet Institute

Pew Internet & American Life