New Media 2012-2016 by Gloria BooneTweet
What is New Media?
It is digital media, social media, streaming media, interactive media.
New Media encompases the Internet,websites, mobile devices, email, chat, streaming audio and video, computer games, podcasts, Internet telephony, and social media.
New media uses hyperlinks to interconnect the audience with other people and places. New media can be interactive allowing the audience to create new content and react to existing content.
New Media is digital, on-demand,and interconnected and online. New Media has created a convengence of old media. For example, your smart phone is now a phone, a digital camera, a clock, an email device, a way of reaching websites, chat, online video, online music, and information stored in the cloud.
How many people are on the Internet?By June 2016, over 3.61 billion people are using the Internet, which corresponds to over 49.2% of the world's population according to Internet World Statistics. They estimated 2.405 billion people were using the Internet by the end of June 2012.
Top 20 nations online. China has over 721 million Internet users (52%) in 2016. India has 462 million internet users. The United States has over 286 million Internet users (88%) in 2016.
Internet usage by regions in 2016.
World Bank data on Internet users
Last year, Pew Internet clains that 85% of Americans are online (PC, Mobile, other device) and that 15% are not online.
The World Bank estimates that 88% of American are now online.
How people use the internet in 2015 - http://www.marketingcharts.com/wp-content/uploads/2015/06/Pew-Internet-Access-by-Demo-2000-2015-Jun2015.png
What do people use to access New Media?
ComScore- Brave New World, December 13, 2012
What do people do online?
Smartphone Market Share- ComScore, January, 2015 184 million people in the U.S. owned smartphones is at over 75.8% of the market.
"Digital accounted for 28.2% of total ad investments, with 10.6% going toward mobile. Digital ad spending rose 17.7% in 2014 and will rise another 15.5% in 2015, fueled by mobile. January 2015. "- emarketer, 2014.
IBM Digital Analytics Benchmark, January 2015 report stated:
Digital to approach 60 biilion -Emarketer, May 2015
"According to market research firm eMarketer, which projects consumers worldwide will spend $1.672 trillion online this year. That figure represents 7.3% of overall global retail sales."
How Large is the Internet?
The January 2013 Netcraft Web Domain Survey counted over 629 million Web domains.
At the Netcraft page you can find information about the different servers a website might be using. As Netcraft noted: Apache remains in the lead for web servers, as it has since 1996, followed by Microsoft servers.
According to the Internet Systems Consortium (ISC), as of July 2012 there were 908 million IP hosts.
You need an IP host to connct to the Internet.
The largest domain categories is .net and second is .com
Here are the domain categories and country domain codes
Some countries like Chad, North Korea, or Iraq have few internet providers.
ISP providers and website domains are connected by routers to major backbones of the Internet.
A backbone are those very large networks or trunks on the Internet were Internet Exchange Point (IXP) occur. An example of an IXP is MAE-East that is on the east coast of the United States.List of Major Backbones Networks
How Much traffic is on the Internet?
See the Slides from Dr.Robert Pepper's Report- Cicso VNI Global Forecast
How much is a Zettabyte? see