In Asia Pacific, Eastern Europe and the Middle East advertising is growing at an higher than normal rate. China's ad spending will grow due to the Olympics.
From: ZenithOptimedia, (2005, December). Ad Growth Steady with healthy hotspots.
http://www.mccann.com/news/pdfs/Insider1206.pdf - Coen's Worldwide advertising estimate for 2007 is $631 billion.
© 2007 Gloria Boone