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Global Advertising

In Asia Pacific, Eastern Europe and the Middle East  advertising is growing at an higher than normal rate. China's ad spending will grow due to the Olympics.

http://www.zenithoptimedia.com/gff/pdf/Adspend%20forecasts%20December%202006.pdf

 

From: ZenithOptimedia, (2005, December). Ad Growth Steady with healthy hotspots.

 http://www.mccann.com/news/pdfs/Insider1206.pdf - Coen's Worldwide advertising estimate for 2007 is $631 billion.

 

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Related Infoacrs.com links

EU Internet

Global Internet

Mobile

Use of New Tech

Advertising  Links:

Boone's Advertising, P.R. and the Internet in Europe class

Global EDGE

Boone's Advertising Research Guide

Texas Advertising World

Iowa Online Communication Studies

ISU Marketing Links

TV ads

Online ad discussion

Adrants

 

 

 

 

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