May 11th, 2008 by
gmboone
1. Higher costs for Superbowl advertising. It will cost $3 million for 30 seconds in the 2009 Superbowl.
2. Increases in Mobile advertising. Juniper Research estimates that advertising on mobile devices will pass $1 billion in 2008.
3. Online advertising will continue to grow. About 20% growth is forecast for US Internet advertising.
4. Green marketing continues to grow. Havas just reported that 89% of people are likely to buy more green goods in the next twelve months and 35% are willing to pay a premium for those goods.
What do you think are some of the other trends in advertising?
Posted in Online Advertising | 
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March 19th, 2007 by
gmboone
| The Department of Communication & Journalism at Suffolk University
is pleased to present
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an interactive conference with local and national print, broadcast and online journalists.
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March 26 - 27, 2007
C. Walsh Theatre,
55 Temple Street
Boston
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Monday, March 26, 2007
10a.m. - 12p.m, Newspaper Journalism
1:30-3:30pm, Internet/Online Journalism
3:30-5:00pm, New Challenges to Investigative Journalism
Tuesday, March 27, 2007
10a.m. - 11:30am, Broadcast News Panel
1:30-3:00pm, Opinion Journalism
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Scheduled to appear:
Boston Globe Columnists, Joan Vennochi and Derrick Jackson
Boston Herald columnist, Peter Gelzinis
WCVB-TV, Channel 5 anchor, Natalie Jacobson
New England Cable News anchor, R.D. Sahl
WGBH’s Greater Boston host and executive editor, Emily Rooney
Radio Open Source host and Internet publisher, Christopher Lydon
Internet columnist and publisher of Economic Principles, David Walsh
Syndicated and Internet advice columnist,
Margo Howard
Syndicated and Providence Journal columnist, Froma Harrop
Boston Globe Editor, Marty Baron
Denver Post Editor, Greg Moore
Curator of the Nieman Foundation, Bob Giles
Former Editor of St. Louis Post-Dispatch and visiting faculty at Poynter Institute,
Ellen Soeteber
Senior writer for the Wall Street Journal,
Daniel Golden
Investigative reporter for WJAR-TV 10,
Jim Taricani
Journalist and former Globe Spotlight Team editor, Walter Robinson
Investigative reporter for the Providence Journal, Tracy Breton
Boston Globe Columnist and Suffolk University, College of Arts & Sciences Distinguished Scholar in Residence, James Carroll
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Posted in Online Advertising | No Comments »
February 17th, 2007 by
gmboone
I have written a paper on the interconnections between the rhetorical traditions in classical rhetoric and New Media. Esseentially the traditional cannons of rhetoric- invention, organization, style, delivery and memory- still work in slightly different ways and using different terminology in New Media. Click here to read the paper.
To order a copy of the paper see http://ijh.cgpublisher.com/product/pub.26/prod.403
Posted in Rhetoric of New Media | No Comments »
February 17th, 2007 by
gmboone
Online Advertising is growing.
In 2006, all forms of online advertising expenditures reached $16 billion in the United States and $6 billion in Europe. Online advertising growth in the United States is forecast at 18-19 % and European growth is estimated at 25% per year (Stone, 2007
http://followthemedia.com/spots/internetads23012007.htm).
Posted in Online Advertising | No Comments »
