Cross-posted from Charlene Li's blog.
Social Media 2009
December 10, 2009 check out Adam Singer's 70 Usable Stats From The 2009 State Of The Blogosphere
"eMarketer now estimates that US social network spending will slide 3% this year, as marketers continue to cut back on ad spending during the recession and MySpace, once the leading social network in the US, loses traction. ...Strong social networks outside the US include mixi in Japan, Cyworld in South Korea, VKontakte in Russia and QQ in China.
Worldwide ad spending on MySpace is expected to fall 14% in 2009, to $520 million. Facebook spending is projected to rise 20% worldwide, to $300 million.(emarketer, July 2009)."
"Advertising on social networks is expected to drop in 2009 after a period of hot growth, amid spending cuts by marketers and problems at MySpace, according to a forecast from research firm eMarketer.
EMarketer predicts that U.S. ad spending on social networks will drop 3% to $1.1 billion this year. In December, it projected growth of 10.2% for 2009 to $1.3 billion".
Brands take social media advantage
04 March 2009
“Social media quite simply allows a brand to create a dialogue with its consumers in a way that’s not been possible before,” said Alex Miller, head of Jam. “Savvy users now expect a particular level of interaction from brands and with 22% saying they are likely to spend more money with an advertiser if they engage or befriend it on a social network, there are clear business benefits to be had.(Media and Marketing, 2009)
New Study on Women and Social Media
"More than one-half (53%) of the US female Internet population of 79 million actively participated in some type of social media at least weekly.
Technorati is "currently tracking 111 million blogs(October, 2007)" ...."In Feb. 2007 there were 69.7 million blogs or over 175,000 new blogs every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second (Feburary, 2007)."
"A blog, or weblog, is a regularly updated journal published on the web. Some blogs are intended for a small audience; others vie for readership with national newspapers. Blogs are influential, personal, or both, and they reflect as many topics and opinions as there are people writing them. (Technorati, February, 2007)"
How fast are the number of blogs growing?
Who reads Blogs:
24% of Gen Yers read blogs
12% of Gen Xers (ages 27-40)
7% of Young Boomers (ages 41-50)
(September 2006 http://blogs.forrester.com/charleneli/blogs/index.htmlll )
The Number One blog in November 2008 in the US was MySpace with 3.8 % market share and Facebook had a 1.42% market share (Hitwise, 2009).Check Blog Traffic Ranking - Top 10- from http://truthlaidbear.com/ecotraffic.php
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Gloria Boone's comments on Facebook and MySpace
Gloria Boone's comments on Twitter
"$780 million was distributed over those roughly 3 million blogs" by Google AdSensehttp://www.csmonitor.com/2007/0205/p01s03-ussc.htm
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