Social Media 2009

December 10, 2009 check out Adam Singer's 70 Usable Stats From The 2009 State Of The Blogosphere

online ad spending to increase

"eMarketer now estimates that US social network spending will slide 3% this year, as marketers continue to cut back on ad spending during the recession and MySpace, once the leading social network in the US, loses traction. ...Strong social networks outside the US include mixi in Japan, Cyworld in South Korea, VKontakte in Russia and QQ in China.

Worldwide ad spending on MySpace is expected to fall 14% in 2009, to $520 million. Facebook spending is projected to rise 20% worldwide, to $300 million.(emarketer, July 2009)."

Ad Spending on Social Networks to Cool

"Advertising on social networks is expected to drop in 2009 after a period of hot growth, amid spending cuts by marketers and problems at MySpace, according to a forecast from research firm eMarketer.

EMarketer predicts that U.S. ad spending on social networks will drop 3% to $1.1 billion this year. In December, it projected growth of 10.2% for 2009 to $1.3 billion".

Brands take social media advantage

04 March 2009

“Social media quite simply allows a brand to create a dialogue with its consumers in a way that’s not been possible before,” said Alex Miller, head of Jam. “Savvy users now expect a particular level of interaction from brands and with 22% saying they are likely to spend more money with an advertiser if they engage or befriend it on a social network, there are clear business benefits to be had.(Media and Marketing, 2009)

Resources on Social Media marketing

Skittles.com

Royal Opera House

New Study on Women and Social Media

"More than one-half (53%) of the US female Internet population of 79 million actively participated in some type of social media at least weekly.

Of the female social media participants, 75% took part in social networking and 55% used blogs (2009 Social Media Study” from BlogHer, iVillage and Compass Partners )

female bloggers

Pew Internet and American Life - New Report on Adult use of Social Media"

Publish at Scribd or explore others: Management Business social media 2009

http://www.scribd.com/doc/8944081/Social-Media-2009

State of the Blogosphere
Facebook Hits 150M Member Mark
Majority of Teens Discuss Risky Behaviors on MySpace, Studies Conclude

Technorati is "currently tracking 111 million blogs(October, 2007)" ...."In Feb. 2007 there were 69.7 million blogs or over 175,000 new blogs every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second (Feburary, 2007)."

"A blog, or weblog, is a regularly updated journal published on the web. Some blogs are intended for a small audience; others vie for readership with national newspapers. Blogs are influential, personal, or both, and they reflect as many topics and opinions as there are people writing them. (Technorati, February, 2007)"

How fast are the number of blogs growing?

Lee Rainie 3/21/2006 http://www.pewinternet.org/PPF/r/62/presentation_display.asp

Who reads Blogs:

24% of Gen Yers read blogs

12% of Gen Xers (ages 27-40)

7% of Young Boomers (ages 41-50)

(September 2006 http://blogs.forrester.com/charleneli/blogs/index.htmlll )

The Number One blog in November 2008 in the US was MySpace with 3.8 % market share and Facebook had a 1.42% market share (Hitwise, 2009).

Check Blog Traffic Ranking - Top 10- from http://truthlaidbear.com/ecotraffic.php

Corporate Blogs

JupiterResearch Finds That Deployment of Corporate Weblogs Will Double in 2006

(New York, NY, June 26, 2006) -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, reveals that 35 percent of large companies plan to institute corporate Weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.

According to a new report, "Corporate Weblogs: Deployment, Promotion, and Measurement," currently 64 percent of executives spend less than $500,000 to deploy and manage corporate Weblogs.

....

The new research finds that Weblogs are underused for generating word-of-mouth (WoM) marketing opportunities. Only 32 percent of marketing executives said they use corporate Weblogs to generate WoM around their company's products or services.

"By engaging prospective customers in active dialogue, companies can showcase their expertise and domain knowledge, creating a forum for communication of their strategies and visions," said David Schatsky, President of JupiterKagan. "In doing so, companies can generate buzz around their products or services, while eliciting feedback and collaboration from product evangelists."

January 26, 2007

New ROI of blogging report from Forrester

Cross-posted from Charlene Li's blog.

We developed a framework that allows companies to track and measure the benefits of external blogs. From the companies and individuals we spoke with, the most common benefits are; increased brand visibility, savings from customer insights, reduced impact from negative user-generated content, and increased sales efficiency. The hard part is coming up with metrics that reflect these benefits, and more importantly, how to value those metrics. Here's the graphic from the report: