Blogs
Technorati is "currently tracking 111 million blogs(October, 2007)"
...."In Feb. 2007 there were 69.7 million blogs or over 175,000 new blogs (that’s just blogs) every day.
Bloggers update their blogs regularly to the tune of over 1.6 million posts
per day, or over 18 updates a second (Feburary, 2007)."
"A blog, or weblog, is a regularly updated journal published on the
web. Some blogs are intended for a small audience; others vie for readership
with national newspapers. Blogs are influential, personal, or both, and they
reflect as many topics and opinions as there are people writing them. (Technorati,
February, 2007)"
How fast are the number of blogs growing?
Lee Rainie 3/21/2006
http://www.pewinternet.org/PPF/r/62/presentation_display.asp
Who reads Blogs:
24% of Gen Yers read blogs
12% of Gen Xers (ages 27-40)
7% of Young Boomers (ages 41-50)
(September 2006
http://blogs.forrester.com/charleneli/blogs/index.htmlll )
The Number One website in January 2007 in the US was MySpace with a 5.38%
share. (Hitwise,2007)
Corporate Blogs
JupiterResearch Finds That Deployment of Corporate Weblogs Will
Double in 2006
(New York, NY, June 26, 2006) -- JupiterResearch, a leading authority on
the impact of the Internet and emerging consumer technologies on
business, reveals that 35 percent of large companies plan to institute
corporate Weblogs this year. Combined with the existing deployed base of
34 percent, nearly 70 percent of all site operators will have
implemented corporate blogs by the end of 2006.
According to a new report, "Corporate
Weblogs: Deployment, Promotion, and Measurement," currently 64
percent of executives spend less than $500,000 to deploy and manage
corporate Weblogs.
....
The new research finds that Weblogs are underused for generating
word-of-mouth (WoM) marketing opportunities. Only 32 percent of
marketing executives said they use corporate Weblogs to generate WoM
around their company's products or services.
"By engaging prospective customers in active dialogue, companies can
showcase their expertise and domain knowledge, creating a forum for
communication of their strategies and visions," said David Schatsky,
President of JupiterKagan. "In doing so, companies can generate buzz
around their products or services, while eliciting feedback and
collaboration from product evangelists."
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Cross-posted from Charlene Li's blog.
We developed a framework that allows companies to track and measure
the benefits of external blogs. From the companies and individuals we
spoke with, the most common benefits are; increased brand visibility,
savings from customer insights, reduced impact from negative
user-generated content, and increased sales efficiency. The hard part is
coming up with metrics that reflect these benefits, and more
importantly, how to value those metrics. Here's the graphic from the
report:
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