Trends, Forecasts and News
TV reaches 98.9% of all US households in 2010 (Nielsen, 2010).
TV spending is expected to climb 6.3% in 2010, and 6.2% in 2011 (Aegis Group, March 2010).
TVB’s Media Comparisons Study 2010 - explains why tv advertising is great.
SPOT TV AVERAGE TOP 100 Markets based on SRDS 2010 data:
Spot Television Cost 30 sec CPM
Network Television SRDS 2010 data
Daytime (M-F) $12,100 for a 30 second ad, cpm average of $6.16
Primetime (M-Sun) $ 103,600 for a 30 second ad, cpm average of 19.74
see more Cost and CPM data at TVB.org
TV watching and TV time shift are both up
33% of U.S. adult Internet users, or 58.9 million people, watch TV series online. Next year, the rate will rise to 39%. (Media Post, 2010)
TV Advertising Links
A bit of TV Ad history
TV advertising began in 1941. Ad Age's History of Advertising Timeline describes it this way: "With 7,500 TV sets in New York City, NBC's WNBT begins telecasting July 1. The first TV spots, featuring a Bulova watch that ticks for 60 seconds, air as open- and close-time signals for the day's schedule."
Watch some Classic TV Ads
Drew Babb Top 100- with agency info.
� 2007- 2010Gloria Boone