Search Advertising

Search

Jeremy Crane (Compete) Feb. 28,2007 stated:

US consumers made 6.3 billion search queries- or 36 searches per user in January.

Google (GOOG) is increasing. Yahoo! (YHOO) search volumes were flat in January 2007.

MSN/Live (MSFT) actually gained a bit month-over-month.

Barry Diller’s IAC Interactive Corp (IACI), saw its share fall

Time Warner’s (TWX) AOL unit’s decreased

MSN may increase due to the Vista launch because MSN is the default setting.

Worldwide Search Numbers

Banc of America Analyst Brian Pitz, noted:

In December 2006, worldwide search query share :

Google was 65.4%

Yahoo!’s search share of 19.5%

Microsoft’s share of 7.9%

	Month to Month	Year to Year
Google	+51 bsp	+647 bsp
Yahoo	+ 24 bsp	-167 bsp
Microsoft	-29 bsp	-155 bsp

Worldwide Dec.2006 data from ComScore:

Worldwide Internet usage increased 10 percent from December 2005 to December 2006. The Search/Navigation category, which includes the three sites that draw the largest worldwide audiences, grew 9 percent, led by Google (the Number 2 site worldwide), which rose 13 percent in worldwide visitors in 2006. Microsoft and Yahoo! Sites each grew 5 percent worldwide during 2006, ranking first and third, respectively.

“Google’s popularity has been driven in part by its international appeal as well as the rapid uptake of some of Google’s applications beyond traditional Web search,” said Bob Ivins, managing director of comScore Europe. “Examples include the 40-percent year-over-year growth in visitors to Google Image Search, the 71-percent growth in visitors to Gmail, and the 62-percent growth in visitors to Google Maps.”

What Categories of Online activity grew the most? (based on a study of 2 million users Worldwide)

Growth in Selected Online Categories by Unique Visitors (UVs) Dec. ’05 vs. Dec. ‘06 Total Worldwide - Home and Work Locations Source: comScore World Metrix
Web Categories	% Growth in UVs Dec. ’05 vs. Dec. ‘06	Example
Web Categories	% Growth in UVs Dec. ’05 vs. Dec. ‘06	Example
Total worldwide online population*	10%
Multimedia	37%	YouTube 120 million users
Community	33%	MySpace 90 million; Blogger 93 million
E-mail	16%	Gmail 60 million
News/Information	15%	MSN 25 million; Yahoo news104 million; NYT 68 million
Games	14%	Nintendo 19 million EA Online 27 million Yahoo! Games 58 million