Search

Google controls 64.1% of Search

Total Searches in November 2008 in the United States

PROVIDER SEARCHES (000) Year to year GROWTH SHARE OF SEARCHES
All Search 8,075,564 9.6% 100%
Google Search 5,177,158 21.7% 64.1%
Yahoo! Search 1,299,306 -1.4% 16.1%
MSN/Windows Live Search 733,460 -16.7% 9.1%
AOL Search 344,465 3.6% 4.3%
Ask.com Search 184,059 -6.0% 2.3%
My Web Search 71,113 -18.3% 0.9%
Comcast Search 40,645 3.5% 0.5%
AT&T Worldnet Search 25,351 -13.3% 0.3%
NexTag Search 22,308 -19.5% 0.3%
Dogpile.com Search 17,121 -6.5% 0.2%

Source: Nielsen Online, MegaView Search

$12.3 Billion will be spent on Search in 2009

"Hallerman (of Emarket) predicts that U.S. search ad spending growth will slow to 14.9% in 2009, compared with 21.4% in 2008, and 29.5% in 2007. Companies will spend $12.3 billion on search advertising in the U.S. this year. That jumps to $13.9 in 2010, $15.6 in 2011, $17.7 in 2012, and $19.5 in 2013."

 

Most Small Businesses With Web Sites Don't Buy Search Ads
  • 59% of small businesses with Web sites don’t currently use any paid search marketing
  • Of those, 90% have never even attempted it.
  • 70% of small business owners say they would rather do their own taxes than start a search marketing campaign
  • 86% small business owners felt that they could be missing opportunities to grow their business.
  • 75% believed prospective customers could be searching online for the type of service their business offers.
  • 89 % feared keywords may become too expensive.
  • 81% questioned if paid search marketing is the best use of their marketing budgets.
  • 25% of respondents believe paid search marketing is too complex.
  • 21% thought it would be too time consuming.
  • 25% felt they would need an agency to help set up a search marketing campaign.

Trends in Search

See some top search terms for different days from Google Trends

Examine Yahoo! 2008 Year in Review

 

How does search advertising work?

See Google's AdWords

See Yahoo's description

 

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