You should create an original advertisement for am existing brand.
You need to create original copy and layout for this brand.
You may use the existing product signature or a picture of the product or
package. However the overall layout must be original.
In 4 to 5 typed pages answer in some detail EACH question on this
outline. Please answer using the outline format provided.
Use the APA style sheet to cite sources. You must cite at a minimum 3
Cite the source Next to any quote, statistic, or other data that you
would have not have normally known.
Name of Product/ Brand:
Brief description of the product/ brand
Brief description of competition
Describe the Target Market in some detail
C. Behavior of Product buyer/ user
Media Selected A. Justify why the media is appropriate
B. Media Costs
Justification of copy or lack of copy (usually in terms of the
target market and media choices)