Political Websites & Advertising
New York joins Feb. 5 primary slate
By MARC HUMBERT, Associated Press
ALBANY, N.Y. - Gov. Eliot Spitzer signed legislation Monday moving New York‘s presidential primary to Feb. 5, further setting the stage for a mid-winter political showdown that could leave Americans with the longest general election campaign ever.
Parochially, the change could also benefit the Democratic and Republican front-runners, Hillary Rodham Clinton and Rudy Giuliani, both New Yorkers. ....
"There are so many states moving to Feb. 5 that it‘s going to make the first four states even more important," said Carrick. "I don‘t think anybody‘s going to be able to afford to run serious campaigns in California, New York, New Jersey, Texas, Florida, etcetera, etcetera, ecetera. It‘s just too expensive."
That makes Iowa and New Hampshire "even more critical," said Lehane. "If someone sweeps those two states, they will have too much mojo to be stopped."
Here is the schedule so far...stay tuned more states are thinking of moving their primary:
Jan 14th Iowa
Jan 19th Nevada caucuses
Jan 22Th NH
Jan 29th SC
Feb 5th California, New Jersey, New York, Alabama, Arizona, Arkansas, Delaware, Missouri, Oklahoma and Utah
First quarter presidential fundraising totals
Money raised by candidates for president, according to their campaigns, as of March 31:
Comments: The Democrats are showing greater strength and excitement in early fundraising than the GOP. There is over a $27 million dollar difference. President Bush's low approval rating (below 40% for over 6 months), the problems in Iraq, and the lack of a strong conservative candidate may be contributing to the funding differences. Also the rumors about the number of donors seem to favor the Democrats: 104,000 donors for Obama; 60,000 for Clinton; 40,000 for Edwards.
On the GOP side, Romney gave $2.35 million to his campaign to increase the PR Spin on the money totals. So far the numbers of donors on the GOP side is much lower than on the Democratic side. Romney had 32,000 donors, McCain had 50,000 donors,Rudy had 28,000 donors
Ebay chief behind the Mitt Romney fund raising
Does EBay Need A New Boss? Forbes
Meg Whitman ready for a new job?
The billionaire has been running the online market giant for nine years, which means she's approaching a one decade deadline she has set for herself in the past. After running the company for that long, she has said, "you need a new set of eyeballs."
If Whitman does leave, she'll have plenty of other options in the corporate world. Or she could recast her career in politics, where she is already putting in plenty of time working for Republican presidential candidate Mitt Romney.
As a national finance co-chair for Romney’s 2008 campaign, Whitman has taken time to cold call prospective contributors, host a $2,300- a-head fundraiser for him at the Burlingame Hyatt Regency on March 14 and hammer out details of a Salesforce.com (nyse: CRM - news - people ) application called Com-Mitt to help the campaign manage fundraising. She's been doing a bang-up job, helping Romney $23 million in the first quarter of 2007--more than any other Republican.
Clinton gladly plays the gender card
Leading in polls among female Democratic voters, the senator works to build on that support, lining up feminist leaders and appealing to working women.
BarackObama.com Most Popular Among Younger and African-American Audiences; HillaryClinton.com Attracts Visitors from Higher-Income Households
Traffic to BarackObama.com Jumps 27 Percent in February Following Official Presidential Announcement
RESTON, VA, April 5, 2007
Younger Visitors Favor BarackObama.com
With 33 percent of visitors to BarackObama.com under the age of 35, as compared 19 percent of visitors to HillaryClinton.com, Senator Obama’s site is clearly attracting a younger online audience. Most notably, visitors between the ages of 18-24 were 48 percent more likely than average to visit Obama’s site, indicating a strong affinity for Senator Obama among the college-aged crowd. ....
“Historically, few political campaigns have focused on reaching out to 18-24 year olds because they are a notoriously unreliable voting bloc,” said Andrew Lipsman, senior analyst at comScore. “Indeed, our data show that 18-24 year olds are 20 percent less likely than average to visit political Web sites. Thus, it is particularly noteworthy that BarackObama.com is attracting such heavy interest among 18-24 year olds, because it speaks to Senator Obama’s ability to mobilize younger voters and offers an early indication that they may play a more significant role than usual in the 2008 elections.”
HillaryClinton.com Draws Heavier Interest among Wealthiest Households
Both sites attract visitors from higher-income households, but the wealthiest households – those with at least $100,000 in annual income – were 57 percent more likely than average to visit HillaryClinton.com and just 18 percent more likely to visit BarackObama.com.
Supreme Court Urged to Lift Political Ad Restrictions March 29, 2007
Political Ad Revenues
|Year||Local TV Politcal Ad Revenue||Total Local TV Revenue||Politcal as a Percentage of Total Revenue|
Source: Broadcasting & Cable, 2006; Veronis Suhler Stevenson Industry Forecasts; TV Bureau of Advertising, 2000 & 2002; Morgan Stanley Estimate, 2004
2006 Ratio Radically Higher Than 2004 When Positive, Negative Ad Dollars Nearly Equal 10/31/2006
(AP) So far this campaign, the political
parties have exposed voters to nearly $160 million in ads attacking
congressional candidates. How much spent painting a positive image? About $17
That's just over $1 of nice for every $10 of nasty.
The message ingrained in such a disparity in numbers: Don't vote for a candidate; vote against the opponent.
Negative ads are the coin of the realm in politics....
At this point, Republicans have spent $87.5 million
to oppose candidates and Democrats have spent $72.6 million. But the edge on
negativity, according to independent analyses of the ads, goes to the GOP.
“Negative ads only work in two situations — when you are incredibly desperate or when you're incredibly close to the end,” said Ray Seidelman, a professor of politics at Sarah Lawrence College who has studied political advertising and voter turnout.
Hillary Clinton's campaign is spending more than $20,000 a week with Blogads.com's Liberal Blog Advertising Network to place ads on the biggest liberal blogs, including DailyKos.com, Talking Points Memo and Crooks and Liars.
Clinton is paying $4,900 a week to advertise on DailyKos.com and $2,500 a week to Talking Points Memo and Crooks and Liars, according to the Liberal Blog Advertising Network's rate card.
Negative or Not, Aggressive Ads Are All the Rage
Some good examples from a new book called Going Dirty.
Political Web Sites Have a Significant Impact on Americans’ Pre-Election Attitudes and Behaviors, comScore Reports
Reston, Va., Jan. 28, 2004
Political Web Sites Impact Attitudes and Behaviors
Among the most important outcomes of comScore’s research was validation of the considerable impact political Web sites have on people’s opinions of, and participation in, the political process. For example, more than 40 percent of visitors reported that political sites have increased their interest in learning more about issues or candidates. Nearly 30 percent of visitors told comScore that they are more actively involved in politics as a result of visiting these sites. Nearly one-fifth of visitors reported that political Web sites have actually changed their opinions on issues ranging from tax cuts to which candidate they plan to vote for in the 2004 presidential election.
Here was the story from Jan 2004 from ConScore:
Dean Draws More Visitors than Any Other Candidate in December
It comes as little surprise that Howard Dean, whose campaign has been particularly adept at attracting followers and funding through the Web, drew more visitors in December than any other candidate. President Bush’s Web site, GeorgeWBush.com, had the second highest visitor count in December, with just over 500,000 unique visitors.
"In the month before this year's mid-term elections, local television news viewers received dramatically more information about the candidates and their campaigns from paid political advertisements than from news coverage, a just-completed University of Wisconsin-Madison NewsLab study concludes.
Local newscasts in seven Midwest markets aired 4 minutes, 24 seconds of paid political ads during the typical 30-minute broadcast while dedicating an average of 1 minute, 43 seconds to election news coverage.
Even the miniscule amount of attention that was paid to electioneering by the news departments of local television stations in markets spread across some of the key battleground states of the Midwest was warped. According to the analysis, "most of the news coverage of elections on early and late-evening broadcasts was devoted to campaign strategy and polling, which outpaced reporting on policy issues by a margin of more than three to one (65 percent to 17 percent)."
What makes these figures all the more troubling is the fact that, while local television stations are clearly failing to provide adequate coverage of the most basic functions of democracy, they continue to be the primary source of information for voters. "
"Candidates of both parties are already buying space on search engines, blogs and other Internet sites popular with political junkies and potential donors. With 18 candidates vying for the most open race for the White House in 80 years and front-runners on both sides announcing plans to forgo public financing, the 2008 election promises to be a huge revenue opportunity, not just for TV broadcasters....
For now, Internet ad spending is small compared with spending on traditional radio, broadcast and cable advertising. The best-read blogs still charge comparably little for ads. A standard-size weekly ad purchased through Blogads costs $2,900 on the progressive site DailyKos for example, or $250 at Hotair.com, a conservative video blog site. By comparison, a 30-second broadcast television spot could set back a candidate anywhere from $90,000 to $110,000 a week in a market like Des Moines, according to Evan Tracey of the TNS Media Intelligence's Campaign Media Analysis Group."
http://www.epolitics.com/ blog about online politics
189 ads from the 2006 elections- Mixed Messages by the Washington Post
The Living room candidate- examples from 1952 to 2004
Best Newspapers Political Ads- NAA Report
Open Secrets- details on fundraising
Some of the latest political ads & videos:
Related Infoacrs.com links
Advertising History Timeline
© 2007 Gloria Boone