Political Websites & Advertising


You Tube- You Choose '08 political candidates

You Tube- News & Politics

New York joins Feb. 5 primary slate
04/09/2007 16:28:15

By MARC HUMBERT, Associated Press

ALBANY, N.Y. - Gov. Eliot Spitzer signed legislation Monday moving New York‘s presidential primary to Feb. 5, further setting the stage for a mid-winter political showdown that could leave Americans with the longest general election campaign ever.

Parochially, the change could also benefit the Democratic and Republican front-runners, Hillary Rodham Clinton and Rudy Giuliani, both New Yorkers. ....

"There are so many states moving to Feb. 5 that it‘s going to make the first four states even more important," said Carrick. "I don‘t think anybody‘s going to be able to afford to run serious campaigns in California, New York, New Jersey, Texas, Florida, etcetera, etcetera, ecetera. It‘s just too expensive."

That makes Iowa and New Hampshire "even more critical," said Lehane. "If someone sweeps those two states, they will have too much mojo to be stopped."



Here is the schedule so far...stay tuned more states are thinking of moving their primary:

Jan 14th Iowa

Jan 19th Nevada caucuses

Jan 22Th NH

Jan 29th SC

Feb 5th California, New Jersey, New York, Alabama, Arizona, Arkansas, Delaware, Missouri, Oklahoma and Utah

First quarter presidential fundraising totals

From Associated Press
3:18 PM PDT, April 5, 2007

Money raised by candidates for president, according to their campaigns, as of March 31:

Hillary Clinton, $26 million

Barack Obama, $25 million

John Edwards, $14 million

Bill Richardson, $6 million

Chris Dodd, $9 million

Joe Biden, $4 million

Mitt Romney, $23 million

Rudy Giuliani, $15 million

John McCain, $12.5 million

Sam Brownback, $2 million

Mike Huckabee, $500,000

Duncan Hunter, $500,000

Comments: The Democrats are showing greater strength and excitement in early fundraising than the GOP. There is over a $27 million dollar difference. President Bush's low approval rating (below 40% for over 6 months), the problems in Iraq, and the lack of a strong conservative candidate may be contributing to the funding differences. Also the rumors about the number of donors seem to favor the Democrats: 104,000 donors for Obama; 60,000 for Clinton; 40,000 for Edwards.

On the GOP side, Romney  gave $2.35 million to his campaign to increase the PR Spin on the money totals. So far the numbers of donors on the GOP side is much lower than on the Democratic side. Romney had 32,000 donors, McCain had 50,000 donors,Rudy had 28,000 donors

Ebay chief behind the Mitt Romney fund raising

Does EBay Need A New Boss? Forbes
Rachel Rosmarin, 04.09.07, 6:00 AM ET

Meg Whitman ready for a new job?

The billionaire has been running the online market giant for nine years, which means she's approaching a one decade deadline she has set for herself in the past. After running the company for that long, she has said, "you need a new set of eyeballs."

If Whitman does leave, she'll have plenty of other options in the corporate world. Or she could recast her career in politics, where she is already putting in plenty of time working for Republican presidential candidate Mitt Romney.

As a national finance co-chair for Romney’s 2008 campaign, Whitman has taken time to cold call prospective contributors, host a $2,300- a-head fundraiser for him at the Burlingame Hyatt Regency on March 14 and hammer out details of a Salesforce.com (nyse: CRM - news - people ) application called Com-Mitt to help the campaign manage fundraising. She's been doing a bang-up job, helping Romney $23 million in the first quarter of 2007--more than any other Republican.

Clinton gladly plays the gender card

Leading in polls among female Democratic voters, the senator works to build on that support, lining up feminist leaders and appealing to working women.
By Stephen Braun, LA Times Staff Writer
April 7, 2007

Armed with mounting evidence that women are providing her a strong foundation in the crucial early months of the run-up to next year's primaries, Clinton's campaign is trying to organize almost every aspect of the Democratic women's voting bloc — including lining up the support of feminist elites and stoking excitement in teenage political neophytes....

In contrast to the broader electorate, where, in 2006, women accounted for 51% of votes cast, women represent as much as 60% of registered voters in early Democratic primary and caucus states. And early surveys show Clinton ahead of her male rivals among women in every early primary and caucus state.

Nationally, a Zogby survey in late March found that Clinton outstripped her competitors, leading with 42% of likely primary voters among Democratic women, compared with 19% for Sen. Barack Obama (D-Ill.) and 15% for former North Carolina Sen. John Edwards. Clinton held a much thinner lead among male Democratic voters. At 28%, she barely edged Obama, who was at 26%, with Edwards trailing at 11%. ....

She shows strength among independent women as well. A Gallup survey released Monday showed that nationally, 59% of female independent voters have a favorable image of Clinton — compared with 45% of male independents.

Even Republican women view her slightly more favorably than do Republican men, though she ranks low with both groups, the poll found.



BarackObama.com Most Popular Among Younger and African-American Audiences; HillaryClinton.com Attracts Visitors from Higher-Income Households 

Traffic to BarackObama.com Jumps 27 Percent in February Following Official Presidential Announcement

RESTON, VA, April 5, 2007


Younger Visitors Favor BarackObama.com

With 33 percent of visitors to BarackObama.com under the age of 35, as compared 19 percent of visitors to HillaryClinton.com, Senator Obama’s site is clearly attracting a younger online audience.  Most notably, visitors between the ages of 18-24 were 48 percent more likely than average to visit Obama’s site, indicating a strong affinity for Senator Obama among the college-aged crowd.  ....

“Historically, few political campaigns have focused on reaching out to 18-24 year olds because they are a notoriously unreliable voting bloc,” said Andrew Lipsman, senior analyst at comScore.  “Indeed, our data show that 18-24 year olds are 20 percent less likely than average to visit political Web sites.  Thus, it is particularly noteworthy that BarackObama.com is attracting such heavy interest among 18-24 year olds, because it speaks to Senator Obama’s ability to mobilize younger voters and offers an early indication that they may play a more significant role than usual in the 2008 elections.”

 HillaryClinton.com Draws Heavier Interest among Wealthiest Households

Both sites attract visitors from higher-income households, but the wealthiest households – those with at least $100,000 in annual income – were 57 percent more likely than average to visit HillaryClinton.com and just 18 percent more likely to visit BarackObama.com. 

Supreme Court Urged to Lift Political Ad Restrictions March 29, 2007

By Randy Hall

With an eye on the 2008 elections, a number of groups from across the political spectrum are asking the U.S. Supreme Court to overturn a ban on organizations airing issue advertisements on TV or radio 30 days before a primary and 60 days before a general election.

“The work of the government does not cease in the days leading up to an election, and those who seek to comment on key political and cultural issues should not be silenced during that period,” Jay Sekulow, chief counsel of the conservative American Center for Law and Justice (ACLJ), said in a news release.

Political Ad Revenues
2000 - 2006

Year Local TV Politcal Ad Revenue Total Local TV Revenue Politcal as a Percentage of Total Revenue
2006 (est.)
$2 billion
$27 billion
$1.6 billion
$26.1 billion
$69.8 million
$24 billion
$60.5 million
$25.8 billion

Source: Broadcasting & Cable, 2006; Veronis Suhler Stevenson Industry Forecasts; TV Bureau of Advertising, 2000 & 2002; Morgan Stanley Estimate, 2004

Nasty Campaign Ad Spending Beats Nice 10:1

2006 Ratio Radically Higher Than 2004 When Positive, Negative Ad Dollars Nearly Equal 10/31/2006

(AP) So far this campaign, the political parties have exposed voters to nearly $160 million in ads attacking congressional candidates. How much spent painting a positive image? About $17 million.

That's just over $1 of nice for every $10 of nasty.

The message ingrained in such a disparity in numbers: Don't vote for a candidate; vote against the opponent.

Negative ads are the coin of the realm in politics....

At this point, Republicans have spent $87.5 million to oppose candidates and Democrats have spent $72.6 million. But the edge on negativity, according to independent analyses of the ads, goes to the GOP.

“Negative ads only work in two situations — when you are incredibly desperate or when you're incredibly close to the end,” said Ray Seidelman, a professor of politics at Sarah Lawrence College who has studied political advertising and voter turnout.

March 19, 2007 from Solid Politics

Exclusive: Hillary Clinton Doling Out $20,000 Per Week to Liberal Bloggers


Hillary Clinton's campaign is spending more than $20,000 a week with Blogads.com's Liberal Blog Advertising Network to place ads on the biggest liberal blogs, including DailyKos.com, Talking Points Memo and Crooks and Liars.

Clinton is paying $4,900 a week to advertise on DailyKos.com and $2,500 a week to Talking Points Memo and Crooks and Liars, according to the Liberal Blog Advertising Network's rate card.


Negative or Not, Aggressive Ads Are All the Rage

By: David Mark
March 20, 2007

Some good examples from a new book called Going Dirty.

Political Web Sites Have a Significant Impact on Americans’ Pre-Election Attitudes and Behaviors, comScore Reports 

Breakthrough Survey Reveals Trends Critical to Presidential Campaigns 

Reston, Va., Jan. 28, 2004

Political Web Sites Impact Attitudes and Behaviors

Among the most important outcomes of comScore’s research was validation of the considerable impact political Web sites have on people’s opinions of, and participation in, the political process.  For example, more than 40 percent of visitors reported that political sites have increased their interest in learning more about issues or candidates.  Nearly 30 percent of visitors told comScore that they are more actively involved in politics as a result of visiting these sites.  Nearly one-fifth of visitors reported that political Web sites have actually changed their opinions on issues ranging from tax cuts to which candidate they plan to vote for in the 2004 presidential election.

Points to remember in 2008 from past campaigns.

Here was the story from  Jan 2004 from ConScore:

Dean Draws More Visitors than Any Other Candidate in December

It comes as little surprise that Howard Dean, whose campaign has been particularly adept at attracting followers and funding through the Web, drew more visitors in December than any other candidate.  President Bush’s Web site, GeorgeWBush.com, had the second highest visitor count in December, with just over 500,000 unique visitors.

The Nation  Posted 11/24/2006 @ 2:35pm by
John Nichols

Political "News" Replaced By Political Ads

"In the month before this year's mid-term elections, local television news viewers received dramatically more information about the candidates and their campaigns from paid political advertisements than from news coverage, a just-completed University of Wisconsin-Madison NewsLab study concludes.

Local newscasts in seven Midwest markets aired 4 minutes, 24 seconds of paid political ads during the typical 30-minute broadcast while dedicating an average of 1 minute, 43 seconds to election news coverage.

Even the miniscule amount of attention that was paid to electioneering by the news departments of local television stations in markets spread across some of the key battleground states of the Midwest was warped. According to the analysis, "most of the news coverage of elections on early and late-evening broadcasts was devoted to campaign strategy and polling, which outpaced reporting on policy issues by a margin of more than three to one (65 percent to 17 percent)."

What makes these figures all the more troubling is the fact that, while local television stations are clearly failing to provide adequate coverage of the most basic functions of democracy, they continue to be the primary source of information for voters. "

Candidates Find A New Stump In the Blogosphere

February 14, 2007; Page B1 WSJ

"Candidates of both parties are already buying space on search engines, blogs and other Internet sites popular with political junkies and potential donors. With 18 candidates vying for the most open race for the White House in 80 years and front-runners on both sides announcing plans to forgo public financing, the 2008 election promises to be a huge revenue opportunity, not just for TV broadcasters....

For now, Internet ad spending is small compared with spending on traditional radio, broadcast and cable advertising. The best-read blogs still charge comparably little for ads. A standard-size weekly ad purchased through Blogads costs $2,900 on the progressive site DailyKos for example, or $250 at Hotair.com, a conservative video blog site. By comparison, a 30-second broadcast television spot could set back a candidate anywhere from $90,000 to $110,000 a week in a market like Des Moines, according to Evan Tracey of the TNS Media Intelligence's Campaign Media Analysis Group."







http://www.epolitics.com/ blog about online politics

189 ads from the 2006 elections- Mixed Messages by the Washington Post

The :30 second Candidate- PBS

The Living room candidate- examples from 1952 to 2004

Best Newspapers Political Ads- NAA Report

 CNN Politics

Open Secrets- details on fundraising


Solid Politics

Real Clear Politics Polls

Agnus Reid Polls

Some of the latest political ads & videos:

Rudi's radio ad 2007

Rudy-Club for Growth

Romney "Introduction"

Clinton "I will end the War"

McCain "Iraq"

Edwards "Speaking with Students"

Obama- "End the War"


Related Infoacrs.com links


Online Advertising



Advertising Class

Introduction to Advertising

Advertising History Timeline

Advertising Law & Regulation 

Advertising Agencies

Consumer persuasion

Target market

Advertising research


Print media

Media Planning

Average CPM's

TV ads

Radio Ads

The Advertising Plan

Outdoor Advertising

Political Ads

International Advertising

Topix Advertising News

Old and New exercise

Census exercise

Print Ad assignment


HOME   Advertising       PR    Journalism      Media    International   Protest Rhetoric   Internet  New Media   Work-Related Internet   Books    Blogs  CONTACT
© 2007 Gloria Boone