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Average CPM (cost per Thousand) from: http://www.intranmedia.com/intran04.htm 18+ NEWSPAPERS Half page B&W $23.32 Quarter page B&W $11.66
TELEVISION MAGAZINE RADIO (Top 100
markets) OUTDOOR (Top 100
Markets) MOBILE OUTDOOR
ADVERTISING http://www.mediabuyerplanner.com// http:///www.oaaa.org/outdoor/facts/CPT_TREND.pdf' Facts & Figures Average CPM Adults 18+ (Calendar Year 2005) Outdoor Men Women Adults
Rotary Bulletins $5.61 $6.80 $3.077 Radio :30 Network $10.85 $9.05 :30 Spot $11.95 $11.55 Magazines 4-color page Newsweeklies $11.76 -- Women's Fashion -- $11.91 Television :30 Early AM network $19.15 $12.05 :30 Primetime network $29.95 $23.20 :30 Early news network $14.25 $11.15 :30 Late fringe network $29.75 $25.65 :30 Primetime cable $10.85 $10.55 Newspapers 1/3 page black& white $25.65 $24.25 Based on the top 100 markets in the US. Source: SQAD (Winter 2005), Media Dynamics, Inc example of CPM comparison by PC World for information on latest tv ratings go to Mediaweek.com and click on Media
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© 2007 Gloria
Boone
