Average CPM (cost per thousand) for 2009

Average CPM (cost per Thousand)

from: http://www.intranmedia.com/intran04.htm

 

18+ NEWSPAPERS
Half page B&W $23.32
Quarter page B&W $11.66

TELEVISION
:30 prime-time spot $20.54
:30 prime-time network $11.31

MAGAZINE
4 color full page $9.62

RADIO (Top 100 markets)
:60 drive time $5.92

OUTDOOR (Top 100 Markets)
Rotary bulletins (10 showing) $3.90

MOBILE OUTDOOR ADVERTISING
Average CPM $1.50


http://www.mediabuyerplanner.com//


http:///www.oaaa.org/outdoor/facts/CPT_TREND.pdf'

Facts & Figures

Average CPM

Adults 18+ (Calendar Year 2005)

Outdoor Men Women Adults

Rotary Bulletins $5.61 $6.80 $3.077

Radio

:30 Network $10.85 $9.05

:30 Spot $11.95 $11.55

Magazines

4-color page

Newsweeklies $11.76 --

Women's Fashion -- $11.91

Television

:30 Early AM network $19.15 $12.05

:30 Primetime network $29.95 $23.20

:30 Early news network $14.25 $11.15

:30 Late fringe network $29.75 $25.65

:30 Primetime cable $10.85 $10.55

Newspapers

1/3 page black& white $25.65 $24.25

Based on the top 100 markets in the US.

Source: SQAD (Winter 2005), Media Dynamics, Inc


example of CPM comparison by PC World

for information on latest tv ratings go to Mediaweek.com and click on Media

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