Worldwide  Advertising- $653.9 BILLION in  2008, an increase of 4.7% over 2007.

Zenith Optimedia predicts significant advertising increases in Brazil, China, Russia, Indonesia, and India.


King said 2005  that at current rates of ad spending growth, "Asia will eclipse Europe within 10 years."

US Advertising - $294.4 BILLION in 2008, an increase of 3.7% over 2007. Some of the gains in the US will be due to the elections, the Olympics and other sporting events (Coen, 2007).