Advertising 2009

Total advertising spending worldwide will be 421 billion in 2009 according to PricewaterhouseCoopers (PwC). This is a decline of 12.1% since 2008 due to the recession. PwC estimated that a recovery in worldwide advertising occurs in 2010. By 2013, total advertising spending will reach 467 billion.

PwC estimates that advertising spending in the United States will be $161 billion in 2009 and grow to 173.5 billion in 2013.

Advertising will adapt to the increase in Internet usage by shifting advertisng dollars to the Intenet, mobile and online video ads.

Some advertising spending is hidden. Anthea Stratigos, Outsell Inc., " predicts $65 billion will be siphoned away from traditional advertising channels in 2009 and spent instead on companies' own Web sites and Internet marketing." As Gloria Boone predicted many years ago, websites are ads.

Here is the latest data from TNS on U.S. ad spending in the first quarter of 2009.

The Newspaper, Radio and Magazine sectors are facing the greatest downturn in advertising revenue. Internet advertising remains a bright spot for advertising dollars.

Procter & Gamble continues to be the top company for ad spending, followed by two telecom comanies - Verizon and AT&T who are locked in a battle in the cable market and wireless phones.

See some of the TV best ads in 2008/2009.

See Coloribus for the best ads award winners from 1889 to 2009.