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Advertising NewsLittle is sacred when advertisers vie for consumers' attention They've been seen on pregnant bellies and tattooed on foreheads. They've invaded bathroom stalls, cell phones and doctors' offices. They've sneaked their way into movies, TV shows, novels and even Broadway plays.They are ads and, come September, they'll be more maddeningly ubiquitous than ever. In the fall, a laser-imprinted CBS eye logo and slogan will appear on eggs in major markets as the network launches 35 million "egg-vertisements" to generate publicity for its fall television lineup. Look for ads to start appearing on the front page of the Wall Street Journal. And superhero lovers will likely see more product placement inside the pages of Marvel and DC Comics by year's end. These companies are among those using any means necessary in the hyper-frantic global battle to grab consumer attention and dollars. With more than $270 billion spent on ads in the United States alone last year -- and about $570 billion worldwide -- experts say there's very little ground left that advertisers haven't already conquered. "It's hard to imagine where advertising doesn't appear nowadays," said Erik Gordon, a Johns Hopkins University marketing professor. "You can make an argument that the whole world has become an ad. Nothing is sacred anymore. It even appears in my dreams -- my bad dreams." read the rest- http://www.aef.com/industry/news/data/2006/6068 Other news:Nielsen Will Post Data on Ad Viewing -http://www.aef.com/industry/news/data/2006/6057 EA Names In-Game Ad Partners - http://www.clickz.com/showPage.html?page=3623323 › › › ClickZ News
By
Zachary Rodgers | September 1, 2006
Electronic Arts (EA) has taken its first definitive step into
dynamic in-game advertising, assigning the sales and management of
marketing messages in seven of its titles to two video game ad
networks: Microsoft's Massive Inc. and IGA Worldwide. ---------- http://adage.com/digital/article?article_id=111684 MySpace Moves Into E-commerceMusic Store Called a Logical Next Step for Social-Networking SiteNEW YORK (AdAge.com) -- The decision by MySpace to add a music store -- and test its e-commerce legs -- has analysts and industry watchers asking one question: What took so long?
Launching pad for local MySpace now hosts more than 106 million profiles, including roughly 3 million musical acts that post tracks online. By allowing users to self-publish, MySpace has become a launching pad for small local acts, as well as a place where national movies and artists can be promoted. As long as songs for sale do not violate a copyright, artists and labels can set their own price and let MySpace members buy songs the way they would on iTunes. The service is in trial and will be available broadly by the end of the year. Gartner analyst Mike McGuire said the move is a natural next step for MySpace. "It's kind of a no-brainer," he remarked. A first step It is a first step into e-commerce for MySpace, which until now has relied on ads and sponsor partnerships to generate revenue. Also, Fox Interactive parent News Corp. recently struck a $900 million deal with Google to provide search on sites like MySpace. That deal is likely to generate far more revenue that any e-commerce deal in the near term. "By introducing a powerful commercial tool set into the industry, we expect to see artists translate their community reach into sales," said Chris DeWolfe, CEO and co-founder of MySpace. The songs, which initially will be bought through credit card or PayPal accounts, will be delivered in an MP3 format. That is compatible with most digital-music players, including the popular Apple iPod. The new online music store is likely to appeal to many unsigned artists, but its appeal to labels is questionable because the music store will not attach files that restrict how the downloaded songs can be used. Napster connection Snocap, a 4-year-old San Francisco company that manages a registry of copyrighted music, will operate the software behind the online music service. Snocap was co-founded by Mr. Fanning, known best for launching the Napster file-sharing program in 1999, sparking years of controversy over the fair use of copyrighted music. Last week, Universal Music Group and SpiralFrog announced they will make UMG's catalog available for free so long as consumers are willing to sit through a host of ads. ------------------ Adapted from : http://adage.com/images/bin/pdf/FactPack06.pdf Top in Advertising
------------- U.S. Ad Spending Ebbs In Q2, Hispanic, Online Remain Main Stimulants by Joe Mandese, Wednesday, Sep 6, 2006 9:00 AM ET http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=47735&Nid=23070&p=211308 Media Post
THE U.S. ADVERTISING ECONOMY IS losing some steam, according to a leading ad monitoring service used by Madison Avenue. Ad spending across the media it measures rose only 2.9 percent during the second quarter of 2006, a pronounced drop from the 5.3 percent rate of growth during an Olympics-fueled first quarter, TNS Media Intelligence reported Wednesday morning. Factoring out the incremental impact of special advertising events such as the Olympics and the World Cup soccer tournament, overall ad spending growth has been tracking in the 2 percent to 4 percent range, said Steven Fredericks, president-CEO of TNS MI. Including those special events, total ad spending across the media TNS tracks totaled $73.0 billion, a 4.1 percent gain over the first half of 2005. Another special event - 2006 political year spending - should help bolster the third and fourth quarters and total year estimates, Fredericks predicted. The results are consistent with the downward revisions of some other recent ad forecasts, but are more dour than estimates released last week by Nielsen Monitor-Plus, which said U.S. ad spending rose 5.1 percent during the first half. TNS MI and Monitor-Plus typically produced slightly different estimates because their methods are somewhat different. One thing they both agree on, is where the biggest growth is coming from: Spanish-language TV. According to TNS MI, advertisers invested $2.4 billion on U.S. Spanish-language media outlets during the first half, marking a 20.5 percent gain over the same period in 2005. Much of that growth came from World Cup soccer coverage in the month of June. Thanks in large part to the role of Hispanic TV networks, television's share of the U.S. advertising pie is actually growing, not shrinking as many Internet pundits suggest. TV's share of measured media ad spending rose nearly a point to 44.3 percent during the first half of 2006, up from 43.7 percent during the same period in 2005. Share of Advertising Spending by Media Jan-June Jan-June MEDIA TYPE 2006 2005 TELEVISION 44.3% 43.7% MAGAZINES 19.6% 19.6% NEWSPAPERS 18.6% 19.9% RADIO 7.2% 7.6% INTERNET 6.4% 5.6% ALL OTHER 3.8% 3.5% Source: TNS Media Intelligence That share gain came without much help from the major broadcast networks, which grew only 5.7 percent during the first half despite the presence of the Winter Olympics Games coverage on NBC. Excluding the impact of Olympic spending, TNS MI estimated that network TV ad spending was up only 1.2 percent during the half. But the medium demonstrating the greatest share gains, and one that appears to be completely organic, is online. While TNS MI measures only online display advertising, excluding fast-growing categories such as paid search, it estimated that the Internet's share of measured U.S. ad spending rose to 6.4 percent during the half, up from 5.6 percent a year earlier. Internet display advertising rose 18.9 percent to $4.7 billion, according to TNS MI. Most other media were either flat, or declined in terms of ad budget shares, with the exception of "other media" including out-of-home (see related story in today's MediaDailyNews). Jan-June 2006 Jan-June 2005 MEDIA (Millions) (Millions) % CHANGE NETWORK TV $12,277.3 $11,614.0 5.7% NEWSPAPERS (LOCAL) $11,645.2 $12,120.2 -3.9% CONSUMER MAGAZINES $10,902.5 $10,446.8 4.4% CABLE TV $8,142.1 $7,935.8 2.6% SPOT TV $7,691.8 $7,339.3 4.8% INTERNET $4,692.0 $3,947.3 18.9% LOCAL RADIO $3,554.3 $3,607.3 -1.5% SPANISH LANGUAGE MEDIA $2,400.8 $1,992.1 20.5% B-TO-B MAGAZINES $2,181.9 $2,207.0 -1.1% SYNDICATION - NATIONAL $2,109.1 $1,994.6 5.7% OUTDOOR $1,832.7 $1,693.9 8.2% NATIONAL NEWSPAPERS $1,766.4 $1,668.5 5.9% NATIONAL SPOT RADIO $1,226.0 $1,243.3 -1.4% FSI's $954.3 $788.9 21.0% SUNDAY MAGAZINES $891.0 $805.4 10.6% NETWORK RADIO $484.1 $486.9 -0.6% LOCAL MAGAZINES $226.3 $204.6 10.6% TOTAL $72,977.9 $70,096.0 4.1% Source: TNS Media Intelligence
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