Advertisers and Ad Agencies
Top Age Agencies of 2019. https://adage.com/article/special-report-agency-list/2019-ad-age-list-creativity-award-winners/2164006
Top Ad Holding Groups
1.WPP Group plc (NASDAQ: WPPGY ) http://www.wpp.com . $20.8 billion
WPP Group has over 2000 offices in 106 countries.
History video of WPP
Based on information from the WPP website, Martin Sorrell established the group in 1985-86. He acquired ad agency JWT, PR firm Hill and Knowlton Inc and market research network MRB Group, in 1989 WPP bought Ogilvy & Mather Worldwide, Ogilvy Direct and Ogilvy Public Relations Worldwide and Millward Brown and Research International, in 1992 launches CommonHealth, an international healthcare communications network, later in the 1990's expands with MindShare, in Europe and Asia invests inBatey Holdings, Singapore-based advertising group, Chime Communications and Latin American media research business IBOPE, and forms strategic alliance with Asatsu-DK Inc, Japan's third largest advertising agency and acquires corporate identity specialists Lambie-Nairn, and sports marketing company PRISM Group.
Last decade WPP bought Y&R Advertising, Burson-Marsteller, Spafax (in-flight media) and Premiere Group (the sports marketing/sponsorship company), launches Red Cell, form Mediaedge:cia and Acquires majority interest in Korean advertising agency AD Venture Worldwide, strengthens its presence in China and Taiwan and Korea. Acquired Bates and formed GroupM to oversee Group's media management. WPP also owns AGB and Nielsen Media Research, Grey Global Group outdoor media company Kinetic. Recently, WPP acquired, TAPSA group to expand operations in Spain.
The top adverting clients for WPP include Alteria, American Express, BAT, Ford, GlazoSmithKline, IBM, Microsoft, Proctor& Gamble, Pfizer, and Unilever.
2.Omnicom Group Inc. -(NYSE: OMC) New York http://www.omnicomgroup.com $15.3 billion
Founded in 1986, Omnicom Group is a strategic holding company..... Omnicom Group includes:
BBDO Worldwide- BBDO Worldwide has 289 offices in 81 countries. BBDO won the most Lions at Cannes. BBDO does work for Bayer AG, DaimlerChrysler, FedEx, GE, Mars Inc., Motorola, PepsiCo, Procter and Gamble and The Wm. Wrigley Jr. Company. Recent ads for Snickers, Gatorade, Pedigree and the Sandy Hook Promise.
DDB Worldwide-DDB Worldwide has 200 offices in 100 countries.
Omnicom Media Group (OMG) The Group consists of two full service media companies, OMD Worldwide and PHD Network, as well as several media specialist companies. See recent ads for Nissen and Airbnb http://www.tbwa.com/news/ The future of social activism.
3 (NYSE: PUB) - http://www.publicis.fr $11.7 Billion
Publicis operates in over 200 cities in 104 countries. Publicis, Saatchi & Saatchi and Leo Burnett provide the backbone for advertising operations. Other companies in the Publicis group are Hal Riney, Burrell Communications and Bromley Communications, Publicis Dialog, the Facilities Group, Fallon, Bartle Bogle Hegarty (BBH), the Kaplan Thaler Group,Marcel in Paris, ZenithOptimedia and Beacon Communications. Publicis has started to expand into interactive and digital marketing with the acquisition of Razorfish, DigitasLBi, Performics, and by acquiring a stake in Moxie Interactive. More international expansion is forecast with the acquisition of Yong Yang (China) a marketing services agency with 29 offices in China.
4. The Interpublic Group of Companies, Inc. (NYSE: IPG) http://www.interpublic.com $9.7 Billion
According to Reuters, Interpublic is " organized into five divisions and a group of stand-alone agencies that are grouped into two reportable segments, IAN and CMG. Within the IAN segment, McCann Worldgroup, Draftfcb, Lowe Worldwide and Initiative provides an array of global communications and marketing services, each offering a range of solutions for the clients. CMG, which includes Weber Shandwick, MWW Group, FutureBrand, DeVries, GolinHarris, Jack Morton, and Octagon Worldwide, provides clients with diversified services, including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity and strategic marketing consulting."
Interpublic's top clients are General Motors, Johnson & Johnson, Microsoft, Unilever and Verizon.
5. Dentsu Inc. https://www.dentsu.com/ (Dentsu INC/ADG OTCMKTS: DNTUY)
Dentsu in Japan accounts for $3.1 billion og Revenue. Other agencies under the Dentsu network include Carat, Merkle, Isobar, iProspect, and 360i. They were part of the Dentsu Aegis Network from 2013-2019. It has now been rebranded as Dentsu one. https://www.dentsuaegisnetwork.com/
6. Accenture Interactive $8.5 Billion Stock: ACN https://finance.yahoo.com/quote/ACN
https://www.accenture.com/us-en/services/interactive-index They have said they are an "experience agency"
This accounting company offshoot (based in Dublin) has rapidly expanded into digital, advertising, IT, AI and PR in many nations and in major cities. https://www.thedrum.com/news/2019/08/12/accenture-interactive-acquisitions-all-its-agency-deals-so-far
7.PWC Digital Services $5.4 Billion
8.Deloitte Digital $5.3 billion
Ad Agency Structure
Structure- Can be centralized or decentralized, national or international
Procter & Gamble- separate units for each brand with their own brand manager