Advertisers and Ad Agencies
Best ad agencies of 2017.
Check some out these top advertisers at Adbrands.net
Bestads Rankings 2015: The Top Agencies in the Top Countries bestadsontv.com - list of top ad agencies in many nations
Top Ad Holding Groups
1.Omnicom Group Inc. -(NYSE: OMC) New York http://www.omnicomgroup.com
Founded in 1986, Omnicom Group is a strategic holding company..... Omnicom Group includes:
BBDO Worldwide- BBDO Worldwide has 289 offices in 81 countries. BBDO won the most Lions at Cannes. BBDO does work for Bayer AG, DaimlerChrysler, FedEx, GE, Mars Inc., Motorola, PepsiCo, Procter and Gamble and The Wm. Wrigley Jr. Company. Recent ads for Snickers, Gatorade, Pedigree and the Sandy Hook Promise.
DDB Worldwide-DDB Worldwide has 200 offices in 100 countries.
TBWA Worldwide. -TBWA has 307 offices in 99 countries. TBWA clients are Absolut, Adidas, Apple, Beiersdorf, Henkel, Masterfoods, McDonalds, Michelin, Nissan and Sony PlayStation.
Omnicom Media Group (OMG) The Group consists of two full service media companies, OMD Worldwide and PHD Network, as well as several media specialist companies. See recent ads for Nissen and Airbnb http://www.tbwa.com/news/ The future of social activism.
2.WPP Group plc (NASDAQ: WPPGY ) http://www.wpp.com
WPP Group has over 2000 offices in 106 countries.
Based on information from the WPP website, Martin Sorrell established the group in 1985-86. He acquired ad agency JWT, PR firm Hill and Knowlton Inc and market research network MRB Group, in 1989 WPP bought Ogilvy & Mather Worldwide, Ogilvy Direct and Ogilvy Public Relations Worldwide and Millward Brown and Research International, in 1992 launches CommonHealth, an international healthcare communications network, later in the 1990's expands with MindShare, in Europe and Asia invests inBatey Holdings, Singapore-based advertising group, Chime Communications and Latin American media research business IBOPE, and forms strategic alliance with Asatsu-DK Inc, Japan's third largest advertising agency and acquires corporate identity specialists Lambie-Nairn, and sports marketing company PRISM Group.
Last seven years WPP bought Y&R Advertising, Burson-Marsteller, Spafax (in-flight media) and Premiere Group (the sports marketing/sponsorship company), launches Red Cell, form Mediaedge:cia and Acquires majority interest in Korean advertising agency AD Venture Worldwide, strengthens its presence in China and Taiwan and Korea. Acquired Bates and formed GroupM to oversee Group's media management. WPP also owns AGB and Nielsen Media Research, Grey Global Group outdoor media company Kinetic. Recently, WPP acquired, TAPSA group to expand operations in Spain.
The top adverting clients for WPP include Alteria, American Express, BAT, Ford, GlazoSmithKline, IBM, Microsoft, Proctor& Gamble, Pfizer, and Unilever.
3. The Interpublic Group of Companies, Inc. (NYSE: IPG) http://www.interpublic.com
According to Reuters, Interpublic is " organized into five divisions and a group of stand-alone agencies that are grouped into two reportable segments, IAN and CMG. Within the IAN segment, McCann Worldgroup, Draftfcb, Lowe Worldwide and Initiative provides an array of global communications and marketing services, each offering a range of solutions for the clients. CMG, which includes Weber Shandwick, MWW Group, FutureBrand, DeVries, GolinHarris, Jack Morton, and Octagon Worldwide, provides clients with diversified services, including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity and strategic marketing consulting."
Interpublic's top clients are General Motors, Johnson & Johnson, Microsoft, Unilever and Verizon.
4. Publicis Groupe S.A. (NYSE: PUB) - http://www.publicis.fr
Publicis operates in over 200 cities in 104 countries. Publicis, Saatchi & Saatchi and Leo Burnett provide the backbone for advertising operations. Other companies in the Publicis group are Hal Riney, Burrell Communications and Bromley Communications, Publicis Dialog, the Facilities Group, Fallon, Bartle Bogle Hegarty (BBH), the Kaplan Thaler Group,Marcel in Paris, ZenithOptimedia and Beacon Communications. Publicis has started to expand into interactive and digital marketing with the recent acquisition of Razorfish, DigitasLBi, Performics, and by acquiring a stake in Moxie Interactive. More international expansion is forecast with the acquisition of Yong Yang (China) a marketing services agency with 29 offices in China.
Ad Agency Structure
Structure- Can be centralized or decentralized, national or international
Procter & Gamble- separate units for each brand with their own brand manager