Top Ten Advertisers from TNS (December 2009)

Check some out these top advertisers at Adbrands.net

Top Ad Holding Groups

1.Omnicom Group Inc. -(NYSE: OMC) New York http://www.omnicomgroup.com

Founded in 1986, Omnicom Group is a strategic holding company..... Omnicom Group includes:

 DDB Worldwide-DDB Worldwide has 206 offices in 96 countries. In January 2006 Tribal DDB, was named Adweek’s Interactive Agency of the Year. In April 2006, DDB’s McDonalds “I’m Lovin’ it” campaign was awarded a Global EFFIE for the most effective marketing communications campaign and DDB won a total of 11 EFFIES.

 TBWA Worldwide. -TBWA has 239 offices in 75 countries. TBWA  clients are Absolut, Adidas, Apple, Beiersdorf, Häagen-Dazs, Henkel, Masterfoods, McDonald’s, Michelin, Nissan and Sony PlayStation.

Omnicom Media Group (OMG) The Group consists of two full service media companies, OMD Worldwide and PHD Network, as well as several media specialist companies.

2.WPP Group plc (NASDAQ: WPPGY ) http://www.wpp.com

WPP Group has over 2000 offices in 106 countries.

Based on information from the WPP website, Martin Sorrell established the group in 1985-86. He  acquired ad agency JWT, PR firm Hill and Knowlton Inc and market research network MRB Group, in 1989 WPP bought  Ogilvy & Mather Worldwide, Ogilvy Direct and Ogilvy Public Relations Worldwide and Millward Brown and Research International, in 1992 launches CommonHealth, an international healthcare communications network, later in the 1990's expands with MindShare, in Europe and Asia invests in Batey Holdings, Singapore-based advertising group, Chime Communications and Latin American media research business IBOPE, and forms strategic alliance with Asatsu-DK Inc, Japan's third largest advertising agency and acquires corporate identity specialists Lambie-Nairn, and sports marketing company PRISM Group.

The top adverting clients for WPP include Alteria, American Express, BAT, Ford, GlazoSmithKline, IBM, Microsoft, Proctor& Gamble, Pfizer, and Unilever.

3. The Interpublic Group of Companies, Inc. (NYSE: IPG) http://www.interpublic.com

According to Reuters, Interpublic is " organized into five divisions and a group of stand-alone agencies that are grouped into two reportable segments, IAN and CMG. Within the IAN segment, McCann Worldgroup, Draftfcb, Lowe Worldwide and Initiative provides an array of global communications and marketing services, each offering a range of solutions for the clients. CMG, which includes Weber Shandwick, MWW Group, FutureBrand, DeVries, GolinHarris, Jack Morton, and Octagon Worldwide, provides clients with diversified services, including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity and strategic marketing consulting."

Interpublic's top clients are General Motors, Johnson & Johnson, Microsoft, Unilever and Verizon.

Publicis operates in over 200 cities in 104 countries. Publicis, Saatchi & Saatchi and Leo Burnett provide the backbone for advertising operations. Other companies in the Publicis group are Hal Riney, Burrell Communications and Bromley Communications, Publicis Dialog, the Facilities Group, Fallon, Bartle Bogle Hegarty (BBH), the Kaplan Thaler Group,Marcel in Paris, ZenithOptimedia and Beacon Communications. Publicis has started to expand into interactive and digital marketing with the recent acquisition of Digitas and by acquiring a stake in Moxie Interactive. Publicis launched Denuo, for consulting on and monitoring of technologies and OnSpot Digital Network, Pharmagistics, a digital and multi-channel marketing targeting doctors and other practitioners. More international expansion is forecast with the acquisition of  Yong Yang (China) a marketing services agency with 29 offices in China. Revenue and Clients are noted in this press release.

 http://adage.com/images/random/datacenter/2009/agencyfamilytrees09.pdf

http://en.wikipedia.org/wiki/List_of_advertising_agencies

Ad Agency Structure

Structure- Can be centralized or decentralized, national or international

Procter & Gamble- separate units for each brand with their own brand manager

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