Why Census data matters

Ad Age article on Census trends

Census Data

2005 data

Data from 2001                            

Educational Attainment of the Population 25 Years and Over
Percent of Population with a Bachelor's Degree or More.
United States         25.1%
Massachusetts        34.9%
West Virginia          14.1%
Percent of population speaking a language other than English United States           17.6%
California                 39.5%
Massachusetts          18.6 %
West Virginia             2.2 %
Median Value of owner-occupied housing units United States       $ 120,530
California            $ 216,063
Massachusetts     $ 192,694
West Virginia      $   72,214
Median Household Income (in 2000 inflation-adjusted dollars) United States         $41,343
New Jersey           $ 54,226
Massachusetts        $49,505
West Virginia         $28,569
Percent of People Below Poverty Level United States            12.5%
New Hampshire         6.1%
Massachusetts           9.9 %
Louisiana                  20.3 %



Census Exercise

1. Select a population segment (teens, seniors, unmarried partners, people with a certain income...)
2. Look up the Census, demographic, and marketing data on this group.
3. Write your paper about how trends in this demographic group will impact advertising and marketing .
      A. Have an Introduction with a Thesis and a Preview
      B. Note any demographic trends that are appearing for this group.
      C. What imapcts will this trend have on marketing and advertising?
4. Cite souces. Use APA style. 2 typed pages.

Related Infoacrs.com links


Online Advertising



Advertising Class

Introduction to Advertising

Advertising History Timeline

Advertising Law & Regulation 

Advertising Agencies

Consumer persuasion

Target market

Advertising research


Print media

Media Planning

Average CPM's

TV ads

Radio Ads

The Advertising Plan

Outdoor Advertising

Political Ads

International Advertising

Topix Advertising News

Old and New exercise

Census exercise

Print Ad assignment


HOME   Advertising       PR    Journalism      Media    International   Protest Rhetoric   Internet  New Media   Work-Related Internet   Books    Blogs  CONTACT
2007 Gloria Boone