Why Census data matters Ad Age article on Census trends
Data from 2001
|Educational Attainment of the Population 25 Years and Over
Percent of Population with a Bachelor's Degree or More.
|United States 25.1%
West Virginia 14.1%
|Percent of population speaking a language other than English
||United States 17.6%
Massachusetts 18.6 %
West Virginia 2.2 %
|Median Value of owner-occupied housing units
||United States $ 120,530
California $ 216,063
Massachusetts $ 192,694
West Virginia $ 72,214
|Median Household Income (in 2000 inflation-adjusted dollars)
||United States $41,343
New Jersey $ 54,226
West Virginia $28,569
|Percent of People Below Poverty Level
||United States 12.5%
New Hampshire 6.1%
Massachusetts 9.9 %
Louisiana 20.3 %
1. Select a population segment (teens, seniors, unmarried partners, people with
a certain income...)
2. Look up the Census, demographic, and marketing data on this group.
3. Write your paper about how trends in this demographic group will impact
advertising and marketing .
A. Have an Introduction with a Thesis and a Preview
B. Note any demographic trends that are appearing for this group.
C. What imapcts will this trend have on marketing and advertising?
4. Cite souces. Use APA style. 2 typed pages.
Related Infoacrs.com links
Introduction to Advertising
Advertising Law & Regulation
Old and New