Gloria M. Boone

Gloria Boone is a Professor of Advertising,Public Relations & Digital Media at Suffolk University in Boston, Massachusetts. I teach classes in Advertising, New Media, Social Media, Information Architecture, Usability, Web Design, and Protest Reform Rhetoric.

I am the Graduate Director for the Communication Master's Program at Suffolk University.

I am working on papers on creativity in social media, hospital websites and political engagement online. The use of social media by protest groups around the world - the Arab Spring, Occupy Wall Street, women for equality,and anti-slavery groups - are important to study.

My current research is on a book focused on current and future developments in new media and social media for different demographic groups. I enjoy examining the latest developments in technology and how people respond and manipulate technology for their own needs and desires.


Gloria beside the Orator's Stone in Carthage, Tunisia

My philosophy for success in social media

As a classically trained rhetorician and as a New Media/Social media expert, I believe the arts and the humanities inform developments in web design, technology and modern communication. Know the new techniques, trends and opportunities but do not forget that persuasive strategies, good visuals and great content are essential.


I consult with businesses, health care organizations, and nonprofit groups about internet advertising, social media, web design, usability, and marketing communication.

I was the keynote speaker on marketing communication at Astrodyne, a top power supply manufacturer.

Contact me if you need a keynote speaker or consulting help with social media,usability,communication or marketing communication strategies,research, or design.


Gloria Boone


Ph.D., Ohio University, Communication/Organizational Communication

M.A., Temple University, Communication/Rhetoric

B.A., The Pennsylvania State University, Speech Communication/ History


I have written books on Rhetorical Communication and Business Communication. Recent articles and presentations are about topics such as hospital websites, social media, online advertising, communicative informatics, health care marketing, usability, digital memory, and rhetoric.

Some of my publications include:

Boone, G.M., Gallant, L.M. and Secci, J. (2016, accepted). Availability of Obesity Information on State Public Health Department Websites in the 10 U.S. states with the highest obesity levels. International Journal of Interdisciplinary Research.

Abstract: This applied research study investigates the current state of online obesity information available to the general public as content on state public health department websites. The study provides insight into whether or not these sites provide access to consumer-targeted obesity prevention information to combat the current obesity epidemic in the United States. The states with the ten highest obesity rates were examined (CDC, 2014). Most of their sites did not mention obesity on the home page, lacked clear navigation for the word “obesity,” or failed to provide current obesity-related consumer information. Health professionals rather than consumers were the predominate target audience. Recommendations for improving these sites include: increased focus on obesity information for consumers, links to obesity information on the home page, improved navigation to obesity content, increased quality of obesity content, and more interactive features on the site or on auxiliary sites to engage consumers

Gallant, L.M. , Boone, G. M., LaRoche, C. (2014). Mobile Usability: Challenges and Implications. Interdisciplinary Mobile Media and Communications: Social. Political and Economic Implications. Xiaoge Xu, editor. IGI Global: Hershey, Pennsylvania

Abstract: Context and the pervasive environment play a much greater role in mobile technology usage than stationary technology for which usability standards and methods were traditionally developed. The examination of mobile usability shows complex issues due to the ubiquitous and portable nature of mobile devices. This chapter presents the current state of mobile usability testing. More specially, topics covered are various usability testing methods, contextual complexity, audio interfaces, eye and hands free interactions, augmented reality, and recommendation systems.


Gallant, L.M. and Boone, G. M. (2011). Communicative Informatics: An Active and Creative Audience Framework of Social Media. tripleC - Cognition, Communication, Co-operation 9 (2) 231-246.

Abstract: Communicative informatics reflects the interactive complexity of web-based communication and a paradigm shift away from mass communication. Three discursive spheres (database and information systems, human computer interaction, and active audiences) work together to control online communication openness and its consequences for post-mass media society's public common. This has implications for communication freedom, creativity, and constraints in an information- based society. Four propositions shed light on how online audience activity is encouraged by and imperative to corporate interests; how audience creativity can create, accept, or reject messages; how the online audience is monitored; and how online rhetoric can produce or inhibit public commons. Evidence shows that social media's corporate interests can be at odds with online privacy and citizen communication. This tension is explored with a unique focus on rhetoric, argument, and the communication between audience members and Internet-based corporate media by way of digitized communication feedback loops.

Gallant, L.M., Irizarry,C., Boone,G., & Kreps, G.L.(2011,October 31). Promoting Participatory Medicine with Social Media: New Media Applications on Hospital Websites that Enhance Health Education and e-Patients' Voices

An inductive content analysis was performed on the websites of 14 top-ranked US hospitals from January 5, 2011 to February 28, 2011. A total of 1,330 web pages were analyzed to identify the types of online communication technologies utilized by hospitals to provide e-patients with health information. Findings: The findings provided an exploratory look at how hospitals provide web-based health information to patients. All hospitals used social media platforms such as Facebook, Twitter, or YouTube. Most hospitals offered web-based broadcasting of health information. Online health tools such as body mass index (BMI) calculators and health dictionaries were also a common website feature. Less frequently employed were mobile applications, hospital-patient interaction tools and health blogs.

Gallant, L M., Irizarry, C., Boone, G. M. & Ruiz-Gordon, B. (July, 2010). Spanish Content on Hospital Websites: An Analysis of U.S. Hospitals in Concentrated Latino Communities. Journal of Computer-Mediated Communication. HTML

2009, April. New Media Strategies for Non-Profits. Cape Cod. http://infoacrs.com/newmedianonprofits.pdf

Gallant, L.M., Irizarry, C., & Boone, G.M. (2009). Exploring the Technology Adoption Needs of Patients in E-Health. In Patient-Centered E-Health, Wilson, E. V. (Ed.)(pp.201-216)

Boone, G. & Secci, J. & Gallant, L. (2007, May). Emerging Trends in Online Advertising.  Revista DOXA Comunicacion: Revista Interdisciplinar de estudios de Comunicacion y Ciencias Sociales, V, 241-253.http://www.uspceu.es/

Gallant, L. M. & Boone, G. M. & Heap, A. (2007, March). Five heuristics for designing and evaluating Web based communities.First Monday,12 (3) http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1626/1541

Boone, G. (2004). How the Rhetorical Tradition Informs Web Design, Information Architecture and Usability.International Journal of the HumanitiesVolume 2Issue 3. Article: Electronic PDF . Article: Print (Spiral Bound).http://ijh.cgpublisher.com/product/pub.26/prod.403

Gallant, L., Boone, G. and Almquist, G. (June, 2003). Wireless Organizational Communication: A Framework for Communicative Informatics. Proceeding of the Informing Science IT Education Conference. pp.1299-1310.

Boone, G. M. (1996). Deviant History/ Defiant History: A Video Documentary,Boston Educational Foundation. Over 50,000 people viewed this documentary at the Boston Public Library. Public Faces / Private Lives Exhibit. This documentary was then seen at several other colleges.

Boone, G. M. (1995, March). Mystical Unity and Hierachical Difference:Ramon Llull's Rhetoric
of Conversion. Journal of Communication and Religion 18 (1) pp.49-60 http://www.cios.org/www/jcr/jcr-v18n1.html

Boone, G. M. (1992, Fall). Religious Glasnost: Freedom, Expression and Media Usage by Religious Groups in the Soviet Union, Public Relations Review, 18 (3), pp.265-274.

Boone, G. & Kropp, R. P. (1993). Communicating in the Business Environment, Second Edition. Human Resource Development Press.

Boone, G. & Kropp, R. P. (1991). Communicating in the Business Environment, Human Resource Development Press.

Boone, G. M. (1987, Spring). The Use of Metaphorical Topoi in Impromptu Training, National Forensics Journal. PDF

Boone,G. M. (1987). Topoi and Figures of Speech: The Place of Creativity in Rhetorical Studies,in Creativity and Liberal Learning, ed. David G. Tuerck, Ablex Publishing.

Boone, G. M.& Harris, E.J.(1985). Rhetoric, Argument and Communication. Second Edition. Kendall /Hunt Publishers.

Boone, G. M.& Harris, E.J.(1983). Rhetoric, Argument and Communication. Kendall /Hunt Publishers.

Boone, G. M. Dissertation: The Reform Rhetoric of Samuel Seabury of New York: The Battle Against Tammany Hall and Municipal Corruption.


2007-2016 Gloria Boone 



Speaking Engagements

Mobile as Lived Experience. Paper presented at International Communication Association. May 2015.

The Changing Nature of the Audience in Politics and Medicine: Applying Communicative Informatics to Social Media. Fujairah Media Forum, UAE - Fujairah talk

Law, Journalism and Public Discourse Panel on September 23, 2011 with Jessica Silbey, Bob Rosenthal, Gloria Boone, and Jeffrey Rosen of GWU Law School at Suffolk University.

Health Speak on Cape Cod on April 9, 2010. Social Media and Health

New media and democracy - "The Internet and Political Engagement" presented at the Boston Athenaeum in February 2009.

New Trends in Online Advertising and PR - PDF

2007 Gloria Boone and Linda Gallant

presentation - Online Targeting

See my presentation about online advertising for  Cape Cod Connect.

Branding Fandom Keynote speech at Smofcon 25 -Dec. 8, 2007



Contact Information:

Gloria M. BOONE, PhD.
Director, Graduate Program in Communication

Advertising, Public Relations and Digital Media
Suffolk University

Mail: Gloria M. Boone
Suffolk University
Advertising, Public Relations and Digital Media
8 Ashburton Place 
Boston, MA 02108-2770

Dr. Gloria M. Boone
Advertising, Public Relations and Digital Media
Room 1052 (10th floor)
73 Tremont
Boston, MA 02108

Phone: 617.573.8501
Main Office Number: 617.573.8386
Fax: 617.742-6982