Gloria M. Boone, Ph.D.

Professor
Communication & Journalism
Suffolk University

Mail: 41 Temple Street, Boston, MA 02114-4280
Office: 405 Ridgeway,
148 Cambridge Street,
 Boston, MA, 02114
Office Phone: (617)573-8501
Department Fax: (617)742-6982
Email: gboone@suffolk.edu
 

Gloria beside the Orator's Stone in Carthage, Tunisia

 

Gloria Boone is a Professor of Communication at Suffolk University in Boston, Massachusetts. I teach classes in Advertising, New Media, Information Architecture, Usability, Web Design, Organizational Communication, and Protest and Reform Rhetoric.

I am on sabbatical writing a book about New Media and I am working on a book about Freedom & Protest in American Social Movements. I have been invited to present some lectures this Spring about online advertising and New Media at Universidad San Pablo-CEU in Madrid, Spain.

Other visiting lectures have been presented in Belarus and Senegal.

I have written books on Rhetorical Communication and about Business Communication. Recent articles and presentations are about topics such as online advertising, communicative informatics, health care marketing, usability, blogs, and rhetoric.

As a classically trained rhetorician and as a New Media expert, I believe the arts and the humanities inform developments in web design, technology and communication.

Education:

Ph.D., Ohio University, Communication/Organizational Communication

M.A., Temple University, Communication/Rhetoric

B.A., The Pennsylvania State University, Speech Communication/ History

 

Some of my publications include:

Gallant, L.M., Irizarry, C., & Boone, G.M. (Accepted). Apply User-Centered Design to eHealth for Patients. In Patient-Centered E-Health, Wilson, E. V. (Ed.)(Forthcoming).

Boone, G. & Secci, J. & Gallant, L. (2007, May). Emerging Trends in Online Advertising.  Revista DOXA Comunicacion: Revista Interdisciplinar de estudios de Comunicacion y Ciencias Sociales, V http://www.uspceu.es/

Gallant, L. M. & Boone, G. M. & Heap, A. (2007, March). Five heuristics for designing and evaluating Web based communities.
First Monday,12 (3)  http://firstmonday.org/issues/issue12_3/gallant/index.html

Boone, G. (2004). How the Rhetorical Tradition Informs Web Design, Information Architecture and Usability. International Journal of the Humanities, Volume 2, Issue 3. Article: Electronic (PDF File; 148.534KB). Article: Print (Spiral Bound). http://ijh.cgpublisher.com/product/pub.26/prod.403

Gallant, L., Boone, G. and Almquist, G. (June, 2003). Wireless Organizational Communication: A Framework for Communicative Informatics. Proceeding of the Informing Science + IT Education Conference. pp.1299-1310.

Boone, G. M. (1996). Deviant History/ Defiant History: A Video Documentary, Boston Educational Foundation.   Over 50,000 people viewed this documentary at the Boston Public Library. Public Faces / Private Lives Exhibit. This documentary was then seen at several other colleges.

Boone, G. M. (1995, March). Mystical Unity and Hierachical Difference:Ramon Llull's Rhetoric
of Conversion. Journal of Communication and Religion 18 (1) pp.49-60 http://www.cios.org/www/jcr/jcr-v18n1.html

Boone, G. M. (1992, Fall). Religious Glasnost: Freedom, Expression and Media Usage by Religious Groups in the Soviet Union, Public Relations Review, 18 (3), pp.265-274.

Boone, G. & Kropp, R. P. (1993). Communicating in the Business Environment, Second Edition. Human Resource Development Press.

Boone, G. & Kropp, R. P. (1991). Communicating in the Business Environment, Human Resource Development Press.

Boone, G. M. (1987, Spring). The Use of Metaphorical Topoi in Impromptu Training, National Forensics Journal.

Boone,G. M. (1987). Topoi and Figures of Speech: The Place of Creativity in Rhetorical Studies,in Creativity and Liberal Learning, ed. David G. Tuerck, Ablex Publishing.

Boone, G. M.& Harris, E.J.(1985). Rhetoric, Argument and Communication. Second Edition. Kendall /Hunt Publishers.

Boone, G. M.& Harris, E.J.(1983). Rhetoric, Argument and Communication. Second Edition. Kendall /Hunt Publishers.

Boone, G. M. Dissertation: The Reform Rhetoric of Samuel Seabury of New York: The Battle Against Tammany Hall and Municipal Corruption.

 

Google
 

Consulting

I consult with businesses, health care organizations, and nonprofit groups about internet advertising, usability, communication and IMC.

New Trends in Online Advertising and PR

DOWNLOAD A COPY OF THIS PRESENTSATION- HTTP://INFOACRS.COM/ NEWTRENDSONLINE.PDF

Please cite the Source-New Trends in Online Advertising and PR © 2007 Gloria Boone and Linda Gallant -and Share this report with your friends!

Post some comments on my blog, Infoedge

Recent presentation - Online Targeting October 4,2007

See my presentation about online advertising for Cape Cod Connect.

Contact me if you need help with internet advertising, usability, communication or marketing communication strategies, research, or design.

Sabbatical (Fall 2006-Spring 2007)

During the Sabbatical, I will be working on a book on New Media, Persuasion and Marketing. In 2004, I presented a paper entitled How the Rhetorical Tradition Informs Web Design, Information Architecture and Usability at the Second International Conference on New Directions in the Humanities in Prato, Italy. This paper forms the start of a book that deals with both the theory and the practical implications of rhetoric and communication theories on Web design. Web designers, site developers, information architects, usability professionals, online advertisers, and online pr professionals want to create websites that work well. What communication and online marketing techniques are most effective? What communication trends are emerging? Many of the newly formed theories of web design are struggling with concepts that with a slight change of language have already been well developed in rhetoric and communication theory. This book hopes to unite some of the ideas in rhetoric with web design and marketing communication.

Another book project is on how people use the Internet at Work. How has new communication technologies changed how people work, create and communicate at work? Do people at all levels of corporations use communication technology in similar ways? Has the Internet, email, podcasts, blogs, and other formats made people more productive? What are the impacts of ICTs on satisfaction, relationships, power, surveillance, and creativity?

 

2006 Classes

Rhetoric of Protest & Reform

Issues in Communication

Advertising

2005 Classes

Ad Campaign

New Media

Ad Copy

Grad New Media

 

General Links:

Suffolk Suffolk Email Suffolk Library

50megs.com

Yahoo

Google

CEOExpress

 

Communication, Advertising, New Media Links:

Boone's Advertising Research Guide

Texas Advertising World

Iowa Online Communication Studies

ISU Marketing Links

TV ads

Online ad discussion

JCMC

Oatis'Web Sites for Journalist

Hawk's Computers and Internet

Kairos-Rhetoric, technology and pedagogy

Wired

Adrants

 

 

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