Gloria M. Boone, Ph.D.

Professor
Communication & Journalism
Suffolk University

Mail: 41 Temple Street, Boston, MA 02114-4280
Office: 405 Ridgeway,
148 Cambridge Street,
 Boston, MA, 02114
Office Phone: (617)573-8501
Department Fax: (617)742-6982
Email: gboone@suffolk.edu
 

Gloria beside the Orator's Stone in Carthage, Tunisia

 

Gloria Boone is a Professor of Communication at Suffolk University in Boston, Massachusetts. I teach classes in Advertising, New Media, Information Architecture, Usability, Web Design, Organizational Communication, and Protest and Reform Rhetoric.

My current research is on a book focused on current and future developments in new media for different demographic groups. I enjoy examining the latest developments in technology and how people respond and manipulate technology for their own needs and desires. As part of this ongoing research, I delivered a presentation on new media and democracy, "The Internet and Political Engagement" at the Boston Athenaeum in February 2009. Here was a brief description of this panel: February 26: Panel on “New Media, Democracy, and Technology” at the Athenaeum

Gloria Boone, Suffolk University; Linda Gallant, Emerson College; Nina Huntemann, Suffolk University; and Robert Rosenthal, Suffolk University

New Media communication experts discuss the impact of New Media and Technology on Democracy. Does the Internet help make citizens more engaged in the democratic process? How do online social presence, community formation and party identification on social media sites like Facebook, MySpace, Flickr and Digg impact the political process? Have online media sites like The Huffington Post, Politico, or The Drudge Report change political coverage? Have online videos, games or instant messages change the nature of political discussions? What impact has online advertising or public relations had on the 2008 elections? Specific examples about Barack Obama, Hillary Clinton, John McCain, Sarah Palin, Ron Paul, and others are discussed.

Another part of my research looks at media consumption, changing advertising and brand responses, meaning in social media, and the creativity of different online audiences. Some of this research looks at particular sectors like health care, telecoms, and media entertainment.

A total different aspect of my research is on historic reform rhetoric dealing with suffrage, the abolition of slavery, women's rights and civil rights. I am helping to plan the Elizabeth Cady Stanton Exhibit at the Adams Gallery at Suffolk University July 2010-October 2010. This exhibit will be co-sponsored by the Elizabeth Cady Stanton Trust.

I have written books on Rhetorical Communication and Business Communication. Recent articles and presentations are about topics such as online advertising, communicative informatics, health care marketing, usability, blogs, and rhetoric.

As a classically trained rhetorician and as a New Media expert, I believe the arts and the humanities inform developments in web design, technology and communication.

Education:

Ph.D., Ohio University, Communication/Organizational Communication

M.A., Temple University, Communication/Rhetoric

B.A., The Pennsylvania State University, Speech Communication/ History

 

Some of my publications include:

Spanish Content on Hospital Websites: An Analysis of U.S. Hospitals’ in Concentrated Latino Communities. Journal of Computer-Mediated Communication (forthcoming).

2009, April. New Media Strategies for Non-Profits. Cape Cod. http://infoacrs.com/newmedianonprofits.pdf

Gallant, L.M., Irizarry, C., & Boone, G.M. (2008). Exploring the Technology Adoption Needs of Patients in E-Health. In Patient-Centered E-Health, Wilson, E. V. (Ed.)(pp.201-216)

Boone, G. & Secci, J. & Gallant, L. (2007, May). Emerging Trends in Online Advertising.  Revista DOXA Comunicacion: Revista Interdisciplinar de estudios de Comunicacion y Ciencias Sociales, V, 241-253. http://www.uspceu.es/

Gallant, L. M. & Boone, G. M. & Heap, A. (2007, March). Five heuristics for designing and evaluating Web based communities.
First Monday,12 (3)  http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1626/1541

Boone, G. (2004). How the Rhetorical Tradition Informs Web Design, Information Architecture and Usability. International Journal of the Humanities, Volume 2, Issue 3. Article: Electronic PDF . Article: Print (Spiral Bound). http://ijh.cgpublisher.com/product/pub.26/prod.403

Gallant, L., Boone, G. and Almquist, G. (June, 2003). Wireless Organizational Communication: A Framework for Communicative Informatics. Proceeding of the Informing Science + IT Education Conference. pp.1299-1310.

Boone, G. M. (1996). Deviant History/ Defiant History: A Video Documentary, Boston Educational Foundation.   Over 50,000 people viewed this documentary at the Boston Public Library. Public Faces / Private Lives Exhibit. This documentary was then seen at several other colleges.

Boone, G. M. (1995, March). Mystical Unity and Hierachical Difference:Ramon Llull's Rhetoric
of Conversion. Journal of Communication and Religion 18 (1) pp.49-60 http://www.cios.org/www/jcr/jcr-v18n1.html

Boone, G. M. (1992, Fall). Religious Glasnost: Freedom, Expression and Media Usage by Religious Groups in the Soviet Union, Public Relations Review, 18 (3), pp.265-274.

Boone, G. & Kropp, R. P. (1993). Communicating in the Business Environment, Second Edition. Human Resource Development Press.

Boone, G. & Kropp, R. P. (1991). Communicating in the Business Environment, Human Resource Development Press.

Boone, G. M. (1987, Spring). The Use of Metaphorical Topoi in Impromptu Training, National Forensics Journal. PDF

Boone,G. M. (1987). Topoi and Figures of Speech: The Place of Creativity in Rhetorical Studies,in Creativity and Liberal Learning, ed. David G. Tuerck, Ablex Publishing.

Boone, G. M.& Harris, E.J.(1985). Rhetoric, Argument and Communication. Second Edition. Kendall /Hunt Publishers.

Boone, G. M.& Harris, E.J.(1983). Rhetoric, Argument and Communication. Kendall /Hunt Publishers.

Boone, G. M. Dissertation: The Reform Rhetoric of Samuel Seabury of New York: The Battle Against Tammany Hall and Municipal Corruption.

 

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2007-2009 Gloria Boone 
 

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Consulting

I consult with businesses, health care organizations, and nonprofit groups about internet advertising, usability, communication and IMC.

New Trends in Online Advertising and PR

- PDF

Please cite the Source-New Trends in Online Advertising and PR © 2007 Gloria Boone and Linda Gallant

Post some comments on my blog, Infoedge

presentation - Online Targeting

See my presentation about online advertising for Cape Cod Connect.

Contact me if you need help with internet advertising, usability, communication or marketing communication strategies, research, or design.

New Media Book I will be working on a book on New Media, Persuasion and Marketing. I presented a paper entitled How the Rhetorical Tradition Informs Web Design, Information Architecture and Usability at the Second International Conference on New Directions in the Humanities in Prato, Italy. This paper forms the start of a book that deals with both the theory and the practical implications of rhetoric and communication theories on Web design. Web designers, site developers, information architects, usability professionals, online advertisers, and online pr professionals want to create websites that work well. What communication and online marketing techniques are most effective? What communication trends are emerging? Many of the newly formed theories of web design are struggling with concepts that with a slight change of language have already been well developed in rhetoric and communication theory. This book hopes to unite some of the ideas in rhetoric with web design and marketing communication.

 

Spring 2010 Classes

CJN 770 AE Advertising Seminar

CJN 297 C New Media

CJN 405 A Communication Theory

Fall 2009 Classes

CJN 297A New Media

CJN 485A  Protest and Reform Rhetoric

CJN 405D  Communication Theory

CJN 771AE  Graduate New Media